Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

NFL Team Postpones DNA Test Promo Giveaway

Nothing says football quite like DNA testing, eh? If your eyebrows just arched...

The Storm After the Storm: Florida Promo Companies Dealing With Irma’s Aftermath

Lost revenue is just one of the challenges with which suppliers and distributors are co...

Company Refuses to Make Hats for Charlottesville LGBTQ Event

Logoed headwear was at the center of controversy connected with an LGBTQ event in...

Counselor Visits Houston: The Human Impact of Harvey

Counselor visited Houston this week to report on the impact of Hurricane Harvey on...

Despite Cancer & Harvey, Karen Sharp Chooses Joy

Karen Sharp stood in the wreckage of what was once her living room, telling stories...

Bud Light to Debut Branded Light-Up Beer Glasses

The New England Patriots are the NFL's team of the 21st Century - the reigning Super...

Charles River Apparel Bringing Aid to Houston

Top 40 supplier Charles River Apparel (asi/44620) is on a cross-country mission to...

California Cannabis Companies Can Use Promotional Products

Legally licensed cannabis companies in California will be able to use branded...

Vistaprint Launches New Promo Product Service

Vistaprint, a global e-commerce seller of promotional products and printed marketing...

Trump Reportedly Pushes Tariffs

President Donald Trump appears to be pressing top officials in his administration to...

College Brew: University of Montana Licenses School-Branded Beer

The University of Montana has joined the growing list of American universities with...

Harvey Wreaks Havoc; Promo Industry Reacts

Efforts include suppliers banding together to send power banks to the storm-stricken area.

Geiger Announces New Acquisition

Top 40 distributor Geiger (asi/202900) announced Monday that it has acquired selected...

Enduring Appeal of The Space Pen

The story of the gravity-defying, element-defeating Fisher Space Pen that NASA first u...

Hurricane Harvey Disrupting Promo Industry

While the worst of Hurricane Harvey's winds have subsided, the relentless deluge of...

Overture Opens New Warehouse

Top 40 distributor Overture Promotions (asi/288473) announced Wednesday that it has...

Feds Bust Another Promo Company & Its Top Executive For Price Fixing

Federal authorities are intensifying a crackdown on price fixing in the online...

Best Marketing Videos 2017: Snugz/USA

When it comes to telling a great story through video, SnugZ/USA (asi/88060) is the...

Promo Industry Reacts To Walmart Entering Industry

As Counselor first reported last week, Walmart, the world's largest company by...

VF Corp. Buying Dickies

Apparel maker VF Corporation has announced that it is buying Williamson-Dickie Mfg....

Proforma Albrecht & Co. Acquires Professional Image

Ohio-based Proforma Albrecht & Co. (asi/116308) announced Monday it has acquired...

Walmart Enters Promotional Products Business

The world's largest company by revenue is now a player in the promotional products...

Beer, Branding: Another University Licenses Its First Official Beer

New Mexico State University has gotten into the beer branding game. NMSU teamed up...

West Coast Dockworkers Extend Contract

Several years ago, a contract dispute between West Coast dockworkers and shipping...

Best Client Promotion 2017: AcrobatBranding Group

AcrobatBranding Group (asi/104429) had to pull off a promotion that bore the pressure...

Guns N’ Roses, Harley-Davidson Release Co-Branded Tees

If searing guitar solos and roaring motorcycle engines are your thing, you're...

Looming NAFTA Talks Spark Concern, Hope in Promo Industry

President Donald Trump has often lambasted the North American Free Trade Agreement,...

Clamor For – and Concern About – Eclipse Glasses

With the solar eclipse less than a week away, interest in the astronomical phenomenon...

Lawsuit: Merch Purveyor Violated Mike Tyson’s Trademarks

Mike Tyson made a career of knocking opponents out in the boxing ring. Now, the...

Fossil Announces Q2 Earnings, New CFO

Texas-based Fossil Group Inc., parent company of supplier Fossil Corporate Markets...

Slideshow: Renaissance Faire Merch

Winter may be coming, but it was a lovely summer's day in the shire when Counselor...

InnerWorkings Increases Q2 Revenue

Top 40 distributor InnerWorkings (asi/168860) reported Monday that its second quarter...

Massive Merch Store Opens at PGA Championship

The 99 th PGA Championship being held this week at Quail Hollow Club in Charlotte,...

Teespring, T-Shirt Creator Criticized For Swastika Shirt

A T-shirt company's attempt to rebrand the swastika as a "symbol of love and peace"...

Beer Branding Gone Wild – Czech-Style

The Czech Republic consumes more beer per capita than any other nation on earth - an ...

Phillies Nix Pete Rose Bobblehead Giveaway

Bobbleheads are big promotional items in the baseball world. But one recently created...

Hanesbrands Announces Q2 Sales Increase

Hanesbrands (asi/59528) increased sales in the second quarter of 2017 to $1.65...

Tom Brady Wins Again. This Time At Merchandise Sales

With NFL training camps kicking into high gear, pro football fans everywhere but New...

4imprint Announces Rise in Revenue, Profits

4imprint (asi/197045) said Tuesday that it increased revenue to $298.91 million...

Study: Video Marketing Increases on Social Media

Businesses and brands are ratcheting up their use of video in social media marketing,...

New Twitter Marketing Service Aimed at Busy Professionals, Small Businesses

Twitter users keen to get more reach from their tweets might be in luck. The...

Manufacturing Activity Slows in China

Manufacturing activity in China slowed in July. China's official manufacturing...

Fire Tears Through Cooler Graphics’ Production Facility

A fire destroyed the production facility at Channelview, TX-based Cooler Graphics...

McDonald's Lets You Wear Your Big Mac Love

A new, limited time merchandise collection promotes McDonald’s delivery service.

Cintas Reports Full-Year, Q-4 Results

Top 40 distributor Cintas (asi/162167) has reported that total revenue for its...

New iPhone Case Inspired By Human Posterior

HandL’s “Maximus, aka the Butt Case” aims to offer users an ergonomically enhanced mean...

BIC Graphic Sale Completed

A deal that sees Top 40 supplier BIC Graphic North America (asi/40480) sold to H.I.G...

Amazon Might Launch Messaging App

Amazon might be developing a messaging application that could compete against social...

Grace Period Ends on Canadian Anti-Spam Law

Digital marketing just got a bit more complicated for companies that do business in...

FBI Investigates At Ohio Promo Firm

The Federal Bureau of Investigation spent about seven hours investigating at the...

Counselor Award Winners Honored

In addition to the Person of the Year announcement at this year's Counselor Awards...

Counselor Names Johansson Person of the Year

At a black-tie ceremony in Chicago, Counselor magazine named Henrik Johansson, CEO of...

Adidas Sneaker Promo Weds Beautiful Art & State Pride

The sportswear maker had female artists create, on sneakers, one-of-a-kind designs that...

CPS/Keystone Announces Management-Led Buyout

CPS/Keystone (asi/43051) has a new ownership team. The Erie, PA-based supplier has...

New Jersey Weighs Ban on Balloon Launches

Legislators in New Jersey are considering enacting prohibitions that certain promo...

Economy Watch: U.S. Manufacturing Activity Increases

A closely watched gauge of manufacturing activity in the United States increased in...

Soccer Shenanigans: Jersey Fails, the U.S. Gold Cup Jersey, & Promo Sales Opps

Why promo distributors should care about the new U.S. men’s soccer team jersey, and the...

Marvin Spike Lifetime Achievement Award 2017: Paul Lage, Gill Studios

The Marvin Spike Lifetime Achievement Award is meant to recognize a promotional...

Supplier Entrepreneur of the Year 2017: Mike Szymczak & Jason Lucash, Origaudio

The jet lag isn't slowing down Jason Lucash. Just back from his second trip...

Minnesota Distributor Acquires Another MN Promo Firm

The Visual Identity Vault, a Fairmount, MN-based branded merchandise business, has...

California Could Ban Marijuana Businesses From Using Branded Merchandise

State legislators in California are considering a bill that would prohibit legally...

“Ode To Tommy John Surgery” Is Minor League Team’s Latest Brilliant Promotion

The Potomac Nationals might be 12.5 games out of first place, but they already have...

Smart Clothing and the Future of Apparel

From “sewbots” and sustainability to smart clothes and nearer-term trends, Counselor ex...

Hasseman Marketing Acquires SoCal Distributor

Coshocton, OH-based Hasseman Marketing & Communications (asi/221824) announced...

Soccer Team’s Animated Video Is Marketing Gold

Premier League team has struck marketing paydirt with animated videos that announce the...

Smart Leggings Guide Your Yoga Workout

Nadi X yoga pants feature embedded sensors that work in conjunction with a mobile app t...

Global Sales of Licensed Merchandise Rise

Worldwide retail sales of licensed merchandise rose 4.4% in 2016 to $262.9 billion, a...

Henderson Printing Buys Vista Leather

The owners of Brockville, ON-based Vista Leather (asi/93988) announced Friday that...

Ill-Fated Fyre Festival Merch Sells For “Big” Money On eBay

In the pantheon of ginormous disasters, there are a few standouts. The great Biblical...

Report: Private Equity Firm To Buy Staples, Inc.

Staples Inc., parent company of Top 40 distributor Staples Promotional Products ...

American Apparel: End of An Original

The inside story of how American Apparel’s iconically risqué retail brand collapsed & t...

Recall On Staples Chairs

Staples, Inc., parent company of Top 40 distributor Staples Promotional Products ...

The Image Group Merges With Target Marketing

Two distributorships have merged to form a firm that company principals say is on...

What’s Next for American Apparel

American Apparel is not only still alive - it's gearing up to be an industry leader...

Will Regulations Dampen Promo Sales in the Cannabis Industry?

While analysts predict that the legal marijuana business will ride a sales high for...

Battle Over Plastic Bag Bans Intensifies in Pennsylvania, Minnesota & Elsewhere

The national battle over plastic bags is heating up. As more cities ban or move to...

CPSC Recalls $100 Children’s Robes

The Consumer Product Safety Commission has issued a recall on Luxe Satin children's...

Pay For Your Beer With Your Soccer Jersey

A payment chip embedded in a logoed patch on FC Schalke 04’s jerseys can be used to pay...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run

“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

WOVIN Brands Acquires Handy Industries

Jackson, WI-based WOVIN Brands announced Monday that it has acquired Handy Industries...

Vistaprint Opens First Brick-and-Mortar Store

Vistaprint, the e-commerce powerhouse that sells customizable business cards,...

Hackers Hit Kmart, Chipotle & Others

Cybersecurity concerns have flared in recent weeks with the revelation of several...

Survey: Social-Based Marketing Videos Drive Purchases

Nearly two-thirds of consumers say watching a marketing video on Facebook has...

What Will Websites Be Like In 10 Years?

The promotional products industry makes some big predictions on big data and more.

YETI Alleges Promo Drinkware Violates Intellectual Property Rights

YETI Coolers believes that companies in the promotional products industry are...

Proposed Minimum Wage Hike Prompts Concern

Legislators in Illinois are pressing forward with a plan to raise the state's minimum...

China PMI Beats Expectations in May

Activity in China's vast manufacturing sector beat the predictions of economists and...

Toward Greener Apparel: Sustainable Dye & Recovered Yarns

"The textile dyeing industry has made the cloth beautiful, but turned the clean water...

Consumer Sentiment Ticks Up, Partisan Divide Remains

U.S. consumer sentiment rose marginally in May, while a stark partisan divide...

Smart Apparel Evolution: The Levi's/Google Smart Jacket

Everyday apparel is about to get a bit smarter. Over the last couple years,...

Perry Ellis Reports Q1 Sales

Global apparel company Perry Ellis International (asi/77715), which operates in the...

Promo Plight: Distributors Feeling the Pressure

A tech-disrupted marketplace and intensifying client demands are clamping pressure down...

College-Branded Beer Free to Flow

The college-branded beer can keep flowing in Louisiana. A lawmaker in the Bayou...

Three U.S. Cities Ban Single-Use Plastic Bags

Coral Gables, FL, Park City, UT, and Minneapolis are among the most recent U.S....

CPSC Recalls DG Fashion Scarves

The U.S. Consumer Product Safety Commission (CPSC) has issued a recall on DG Fashion...

Eco-Friendly Fabric Is Made From Wood Fibers

If you're a promotional product distributor with clients who have an eco-friendly...

S&S Activewear To Open New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

S&S Activewear Opens New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

Staples, Inc. Sales Down in the First Quarter

Staples, Inc., parent company of Top 40 distributor Staples Promotional Products...

GDP Growth Weaker in First Quarter

Gross domestic product in the U.S. increased at its slowest rate in three years...

River’s End Exits Leather Apparel Business, Continues Exploring Possible Sale

Top 40 supplier River's End Trading Company (asi/82588 ) is moving away from the...

S&S Activwear Opens New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

Brand Addition Acquired By Private Equity Firm

One of Europe's leading promotional products distributors has a new owner. U.K.-based...

2017 Hot List: Julie and Dan Haar

"We're not satisfied unless our clients rave about us."

Axis Partners With Blank2Branded

Top 40 distributor Axis Promotions (asi/128263) has made a strategic investment in...

2017 Hot List: John Henry III

"You treat others how you want to be treated."

Digital BobbleHead Of Trump Answers Your Questions Online

The National Bobblehead Hall of Fame & Museum (What? Yes, that is a real thing.)...

2017 Hot List: Marcia Tarnoff

Meet the hardworking "Jersey Girl" who founded Blank2Branded.

MLB Star Bryce Harper Is Half-Turkey In Wacky “Gobblehead” Promotion

Hide your children: There is a new half-man, half-beast on the loose. And he's...

Utilizing Big Data in the Ad Specialty Industry

A glimpse at how advanced analytics are being used by promotional products companies – ...

Case Study: Relationship Selling

These two case studies highlight how a good rapport with clients can be avenues to larg...

Transitioning to Promo? Training Is Key

While there are certainly plenty of success stories, making the transition from...

Second Careers in Promo - Bryce Fulton

Four high-profile professionals find success with second careers in the promo industry....

Second Careers in Promo - Tej Shah

Four high-profile pros find success with second careers in the promo industry. Meet Tej...

Second Careers in Promo - Denise Taschereau

Four high-profile pros find success with second careers in the promo industry. Get to k...

Second Careers in Promo - Ki-Jana Carter

Four high-profile pros find success with second careers in the promo industry. Meet for...

Second Careers in the Promo Products Industry

Counselor profiles four professionals thriving in promo following distinguished achieve...

The 8 Kookiest Cap Logos In Minor League Baseball

Major League Baseball has a reputation for being stodgy and uptight. The exact...

Tech Edge: The Waze App

What Is It? Waze is a community-based driving navigation and traffic app. Drivers...

7 Ways to Be More Motivated

How can you stay energized in the face of constant life and work challenges?

3 Examples Of Great Virtual Reality Marketing

Could virtual reality revolutionize marketing and advertising? It may already be....

8 Hot Products From ASI Dallas

The ASI Show Dallas teemed with great products from industry suppliers from across...

How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies....

Overcome the “Does This Stuff Really Work?” Objection

Use this advice to open the minds of prospects who question the value of promo...

How to Beat the “I Found It Cheaper Online” Objection

Beat the e-commerce objection with these five tips in this quick guide.

Selling Tips for Promotional Product Distributors

You are your strongest selling point. But you're also your greatest villain. In an...

New Phishing Scam Targets Gmail Users

Ah, the internet. It's given us so much. Fingertip access to unfathomably deep...

Overcome The “We Do Business With Someone Else” Objection

Use these four tips to get your foot in the door with clients who already work with a c...

Distributor Salesperson of the Year Finalist - Bob Southard

Check out the Advantages Distributor Salesperson of the Year finalists. ...

Distributor Salesperson of the Year Finalist - Aaron Kist

Check out the Advantages Distributor Salesperson of the Year finalists. ...

5 Ways to Get Motivated & Sell More

Don’t let yourself get in the way of achieving better sales.

Distributor Salesperson of the Year 2017 - Theresa Roberts

Theresa Roberts loves to explore. Whether it's traveling around Ireland or...

"How I Landed a Six-Figure Sale"

Want to land a six-figure deal? Learn how from this solo-operating distributor who did ...

8 Ways to Beat Stress

Simple acts can lighten up your day and improve your mood. 1. Laugh it Up. ...

5 Tips For A Winning Attitude

Success begins with an optimistic outlook. Here are five tips for amplifying your...

Master 4 Different Communication Styles to Sell More

You're sure to increase sales if you use our suggested strategies when interacting...

8 Tips for Stimulating Sales

Implementing these strategies will help you build revenue and surpass your goals. ...

Coach Ken Carter: Powered by the Positive

In this Strategy Session Podcast, Coach Ken Carter delivers insights on how to build...

Tech Edge - Off The Grid Jacket

A look at today’s top technology for salespeople.

Perfect the Follow-Up

Got that first sale? Here are the steps to keep the relationship thriving. ...

Promotional Apparel Trends for 2017

Style insights to help fuel your sales in the new year.

Expand Sales With Current Clients

Use these strategies to bulk-up your business with existing customers in 2017 and...

5 Quick Tips For Generating Referrals

Promotional product sales pros who put these strategies into practice are sure to...

How to Earn More Sales Through Live Events

With a captive audience looking to spend, live events are an enticing target for...

How Promo Products Salespeople Can Beat Stress

A new Advantages survey shows more industry salespeople are under greater pressure to p...

4 Tips For Spectator Sport Sales

Win big by scoring sales with live sporting events.

How To Win Sales With In-Person Cold Calls

Can walk-in sales calls still work? You bet -- if you put a unique spin on them.

Distributor Showrooms Done Right

Take a tour of some of the ad specialty industry’s most colorful, classy and customer-f...

5 Tips To Succeed With Mobile Marketing

Promotional product distributors need to adapt their marketing and advertising...

How to Market to the Senior Living Facilities Niche

America's elderly population is growing rapidly. The senior living sector is...

How To Utilize A Video Series to Build Your Business

Attract more prospects and better engage clients with an online video series.

How to Capitalize on Consumer Incentives and Employee Loyalty Programs

Two case studies show how distributors can capitalize on consumer incentives and employ...

How To Be More Visible Online

Make your promotional products distributorship more visible online by following these...

How to Overcome Five Common Objections from Clients

Top-performing sales reps close more deals because they respond proactively to client...

7 Tips to Boost Sales

Map Out Marketing Calendars. Talk to buyers with whom you do the most...

How To Win More Referrals

Promotional product distributors can generate more quality referrals by giving clients ...

Made-In-USA Rules and Regulations for Distributors

Regulations regarding Made-in-USA claims can get technical. Here are basics distributor...

How To Score Product Sales In The Yoga Market

The number of Americans participating in yoga is about on par with the nation's...

How To Achieve Greater Life Balance

Put these strategies into practice and you’ll be happier, more productive and more succ...

How To Create A Successful Video Series

Attract more prospects and better engage clients with an online video series.

How to Master In-Person Communication

While communicating digitally can be a boon, face-to-face relationship building is...

The Trial of the Digital Century

Could the cellphone – one of the greatest inventions in history – actually be sabotagin...

How To Score Sales In The Sustainable Building Niche

Sow the seeds of sales growth by partnering with green building businesses.

How to Target the Craft Beer Industry

Rising sales and a national reach make the craft beer industry an excellent market for ...

How to Get More Sales In Pharma

A program that incentivizes drug trial participants to complete testing has been a huge...

Why the Nonprofit Market Slipped In 2015

After a strong few years, ad specialty sales to the nonprofit sector decreased in...

Supplier Family Business of the Year 2016 - Fey Promotional Products Group

Back in 1965, John Fey expanded what had been a small basement printing business into...

How To Increase Engagement On Social Media

Increase social media engagement with clients by following these simple...

Promotional Products Abound At Wizard World Comic Con

ASI went on scene last week to check out the cool swag at Wizard World Comic Con...

8 Tips For Driving Sales Through Twitter

With its informal style and direct access to decision-makers, Twitter is an ideal...

7 Tips For Eliminating Anxiety

Perform better professionally by quelling anxiety -- and even using it to your...

5 Simple Tips For Boosting Referrals

Promotional product sales professionals who put these strategies into practice are...

Promo Pro Pens Advice Book On Success, Living Well

Kirby Hasseman has a lot of titles - Internet marketing guru, leader in the...

How To Overcome 5 Common Sales Objections

Top-performing sales reps close more deals because they respond proactively to...

10 June Events & Initiatives To Capitalize On

There is still time to provide branded gear for events and initiatives in June. Here...

How To Master Email Marketing

Unlock the revenue-driving potential of email marketing with these helpful...

4 Tips For Creating Compelling Taglines

Create a great tagline for your business - and for your clients' brands - with the...

The Ultimate Guide to the Stylish Salesperson’s Wardrobe

Dress for success with our tips, tricks and fashion hacks.

Tech Edge: The Expensify App

With Tech Edge, we examine today's top technology for salespeople. This time around,...

Sell Swag To Minor League Baseball Teams

Hit a sales grand slam by teaming up with minor league baseball clubs. ...

9 Can’t-Miss Negotiation Strategies

Tired of getting outmaneuvered on cost? Wondering if clients and vendors are taking...

5 Tips To Hire The Right Person For Your Distributorship

Use these tips to conduct a foolproof interview that will ensure you add a valuable...

Turn 3 Common Sales Problems Into Opportunities

Below are three common problems salespeople encounter on the job. Here's how to turn...

6 Tips For Building Your Personal Brand

A strong personal brand distinguishes you, increasing your chances of attracting...

6 Tips For Building Trust With Clients

These strategies will help promotional product sales professionals strengthen the...

How Strong Is Your On-the-Job Emotional Intelligence?

Researchers believe that high emotional intelligence (EQ) translates into success in...

5 Tips To For Successful Cross-Selling

Intensify the brand-building impact of client promotions and maximize the revenue...

9 Tips For Bolstering Confidence and Increasing Success

Put these strategies into action and your self-assurance - and sales - are sure to...

Tech Edge: Zagg Pocket Keyboard

Tech Edge takes a look at today's top technology for salespeople. This time around,...

Earn More Business Through LinkedIn

1. Spice-up your profile by adding videos and presentations. Include brief customer...

Get More Sales With Twitter

With its informal style and direct access to decision-makers, Twitter is an ideal...

Distributor Salesperson of the Year Finalist - Sandy Poster

>>Back to Finalist profiles It started with a phone call to a client -...

How to Deliver Quality Presentations

A look at today's top technology for salespeople. What Is It? The P300 Pico...

5 Strategies For Maximizing Sales Production

In a fast-paced world in which business happens as quickly as a mouse click, it's...

8 Tips For Building A Successful Blog

Promotional product sales professionals can position themselves as reliable...

How To Do In-Person Sales Calls Right

Advantages went into the field with an industry rep to see how he handled an...

5 Hot Markets for 2016 - Slideshow

Accelerate your sales this year with the help of these insights into five red-hot...

Tech Edge For Salespeople: The TripIt App

Tech Edge takes a look at today's top technology tools for salespeople. This time...

4 Tips For Finding A New Sales Niche

Promotional product sales professionals can tap into lucrative new niches with the...

Distributor Salesperson of the Year - Andy Olson

Andy Olson is a 21st century Mike Brady.  The father of six in a bustling...

7 Ways To Pump Up Your Sales Pipeline

Fill and manage a vibrant sales pipeline with these seven strategies.   ...

How To - Master Online Meetings

Employee management - and even sales calls - often happens remotely today. Here are...

Sell To The Yoga Market

The number of Americans participating in yoga is about on par with the nation's...

How to: Find a New Niche

Tap into a fresh market that is just right for you. Look for a niche that is a...

Six Tips For Starting Your Day Right

These six tips will ensure your morning routine sets you up for maximum productivity...

5 Tips to Leverage LinkedIn

Use these five expert tips to connect with more quality prospects and spur sales...

7 Tips to Work More Effectively From Home

Use these strategies to ensure your days away from the office are as productive as...

5 Tips to Sharpen Cold Calling Skills

Sell more by sharpening your cold calling skills. Be Targeted: Traditionally,...

5 Traits of Likeable Salespeople

Cultivate these habits, and you'll make deeper, more lasting connections with...

And the Answer Is. . .Experts deliver in-depth insights to some of your more pressing questions facing industry sales reps.

Experts deliver in-depth insights to some of the most pressing questions facing industr...

Hey, You're Human: "The Client Wasn't Pleased With the Print."

Everyone makes mistakes. Here’s how to learn from them.

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Hashtag: #Success

Sales pros adept at using social media to build business weigh in with revenue-driving ...

Travel Products

Travel Products The Tech Travel Accessory Kit (TK103) from Innovation Line (...

Promotions Planner

Plan creative campaigns three months out.

Awareness Items

Awareness Items Annually, more than 4 million people raise much-needed funds and...

Live Event Promotions - Swag That Rocks

When you're a hard-rocking punk band, you need swag that blares as brashly as your...

Sales Boost: Step 4 - Craft Great Customer Surveys

Here’s how to develop excellent customer surveys that yield vital information that will...

Sales Boost: Step 2 - Work From Home Effectively

Establish daily "must-do's" : Approach the workday just as you would if you were...

Sales Boost: Step 1- 6 Tips For Maximizing Clients’ Value

Consistently exceed your sales targets with the help of these strategies.

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Promotions Planner

Plan creative campaigns three months out.

In The Bloom Of Health

Falling slightly from number one in last year’s report, health care takes the number tw...

Education Kicks Into Overdrive

Education takes the top spot, generating 13.6% of ad specialty revenue in 2014. It’s ti...

Win Big With Long-Term Loyalty

Be your client’s hero and drive your sales figures to new heights.

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Summer Tees

Everyone makes mistakes. Here’s how to learn from them.

BBQ Items

BBq Items America loves a good barbecue. Some 80% of American households own a...

Growth Mode

Advantages’ 2015 Compensation Survey shows that the earnings of industry sales pros are...

Step 4 - Get More Eyes on Your Blog

Drive sales by creating a blog that provides valuable insights to target buyers. ...

Step 2 - Accelerates Sales With Creativity

Top salespeople consistently conceive outside-the-box solutions that drive client...

Step 1 - Create a Healthy Pipeline

A healthy, well-managed prospect pipeline is the lifeblood of consistent sales success....

Bar Items

Revenue for the U.S. bar and nightclub industry already tallies about $24 billion. Enco...

Promotions Planner

Plan creative campaigns three months out.

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Sales Boost: Step 5

target this niche: Wineries

Sales Boost: Step 4

Maximize Motivation

Sales Boost: Step 3

PARTNER WITH APPAREL DECORATORS

Sales Boost: Step 2

FIND THE PERFECT NICHE

Sales Boost: Step 1

Pump up your confidence

Hey, You're Human

Everyone makes mistakes. Here ’s how to learn from them.

Promotions Planner

Plan creative campaigns three months out.

Business Card Holders

More than 10 billion business cards are passed out annually. The huge quantity makes...

21st Century Sales

Don Draper’s computer-free desk is a thing of the past. While the plethora of social me...

Polo Shirts

CASE STUDY Style & Practicality The in-home care industry is growing. Savvy...

Sales Boost: Step 5

target this niche: Solar power

Sales Boost: Step 3

MASTER EMAIL MARKETING

Sales Boost: Step 2

WIN MORE BIG CLIENTS

Sales Boost: Step 1

BECOME A MASTER NETWORKER

Promotions Planner

Plan creative campaigns three months out.

Hey, You're Human

Everyone makes mistakes. Here's how to learn from them.

How to Grow Your Business: Target This Niche: Craft Beer

The popularity of craft beer is growing. In this increasingly competitive segment of...

Successful Business Ideas: The Sign Market

Looking for ideas to expand your distributor business? Take a look at the sign market. ...

Promo Sunglasses Recalled Due To Excessive Lead

The Consumer Product Safety Commission is recalling approximately 215,000 pairs of...

Extracurriculars That Drive Excellence

Many well-rounded sales aces cultivate their talents and stimulate professional success...

Sales Boost: Step 5

target this niche : SWIM CLUBS

Sales Boost: Step 3

SELL MORE BY MASTERING DIFFERENT COMMUNICATION STYLES

Sales Boost: Step 1

A strong elevator pitch will open more doors to new sales opportunities. Hone your pitc...

Jackets

Both promotional product distributors and screen printers are bullish about sales...

Toys & Fun

The approximate size of the global toy industry is more than $84 billion - a fact...

Promotions Planner

Plan creative campaigns three months out.

Hey, You’re Human

"These look great. Where are the rest of them?"

How to Grow Your Business: Advice For Advancement

All reps could use helpful guidance from time to time. Here, industry sales leaders...

How to Grow Your Business: Put Customer Feedback to Work

So you have customer feedback - here's what to do with it. Consistently Record...

Promotions Planner

plan creative compaigns three months out.

Sales Boost: Step 5

target this niche : pets

Sales Boost: Step 3

TURN UP YOUR SALES WITH TWITTER

Sales Boost: Step 2

CLOSE MORtE DEALS WITH EFFECTIVE STORY TELLING

Sales Boost: Step 1

BUILD BUSINESS BY BETTER UNDERSTANDING CLIENTS

How to Grow: Revamp Your Business Plan

A good business plan is like a GPS: It establishes where your company is and where...

Train Your Sales Team and Grow Your Sales

As you're building your sales team, it's important to provide new hires with proper...

Find Funding: Use Factoring to Increase Cash Flow

Whether you're a distributor or screen printer, adequate cash flow is the heartbeat...

How to Overcome Adversity: Build Success from Setbacks

Get inspired and primed for greater success. Savvy sales pros share tales of using...

Promotions Planner

Plan creative campaigns three months out.

Small Business Growth Ideas: Buy a Bigger Building

The seams on your booming home-based business are about to burst. Or, the commercial...

Case Study - Scarf

A SELECT SCARF

How to Market Your Company: GENERATE PRESS FOR YOUR BUSINESS

August is traditionally a slow news month, which makes it an opportune time to...

Editor's Picks -Ice Scrapers

CASE STUDY - Big Sky Ice Scrapers

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Win Their Loyalty

Help clients grow their businesses and retain employees through ad specialty-driven loy...

Jackets

Many jackets – especially fashion-forward styles with performance features – carry a hi...

Shirts

Shirts are the single biggest cash-generating category in the ad specialty industry, ac...

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Promotions Planner

Plan creative campaigns three months out.

Sales Boost: Step 5

Target this niche: SALONS & SPAS With rising employment and a growing number...

Sales Boost: Step 4

SAIL THROUGH THE HOLIDAY SALES SEASON For sales reps, this can be a fast-paced...

Sales Boost: Step 1

INSTILL CONFIDENCE WITH CONSULTATIVE SELLING These days, high-level success in ad...

Promotions Planner

Plan creative campaigns three months out.

Blankets

Blankets make great gifts around the holidays for top clients and valued employees. The...

Frames

Clearly distributors are having success with frames: The product category helped power ...

Sales Boost: Step 5

TARGET THIS NICHE: TRADE SHOWS Providing branded products for clients to give...

Sales Boost: Step 3

10 TIPS FOR YOUR BUYERS Give your clients reasons to buy by sharing these tips on...

Sales Boost: Step 1

SELL SMARTER BY LISTENING CLOSELY Being able to listen - to really hear and...

Amped-Up Awareness

Worthy causes and organizations everywhere can benefit from the power of promotional pr...

Successful Business Ideas: The Sign Market

Looking for ideas to expand your distributor business? Take a look at the sign market. ...

Sports

Consider that more than 50 million Americans have health-club memberships; more than 3 ...

Apparel

Nearly one third of distributor revenue in the promotional products industry is generat...

Sales Boost - Pump up your pipeline with referrals

These known business-builders help you stand out and increase your credibility. Here’s ...

How to Grow Your Business: Put Customer Feedback to Work

So you have customer feedback - here's what to do with it. Consistently Record...

How to Overcome Adversity: Build Success from Setbacks

Get inspired and primed for greater success. Savvy sales pros share tales of using...

How to Grow Your Business: Advice For Advancement

All reps could use helpful guidance from time to time. Here, industry sales leaders...

How to Grow Your Business: Target This Niche: Craft Beer

The popularity of craft beer is growing. In this increasingly competitive segment of...

How to Market Your Company: GENERATE PRESS FOR YOUR BUSINESS

August is traditionally a slow news month, which makes it an opportune time to...

Hey, You’re Human

Everyone makes mistakes. Here’s how to learn from them.

Promotions Planner

Plan creative campaigns three months ahead of time.

Small Business Growth Ideas: Buy a Bigger Building

The seams on your booming home-based business are about to burst. Or, the commercial...

How to Grow: Revamp Your Business Plan

A good business plan is like a GPS: It establishes where your company is and where...

Find Funding: Use Factoring to Increase Cash Flow

Whether you're a distributor or screen printer, adequate cash flow is the heartbeat...

Train Your Sales Team and Grow Your Sales

As you're building your sales team, it's important to provide new hires with proper...

Mobile Ad Spending to Rise 83%

Marketers will spend more on mobile advertising this year than they will on newspaper...

Sales Boost

Propel your sales forward this month

Caps & Hats

Headwear presents constant opportunities to upsell. Is a client investing in apparel? E...

Stress Relievers

Great for giveaways and so much more, stress relievers come in many different varieties...

Editor’s Picks - Education

Leverage personal, professional and community connections you already have to get your ...

Excel In Education

Education rings in at number two for promotional products market share. Ramp up sales w...

Heat Up Health-Care Sales

Health care is number one when it comes to capturing promotional products market share....

Hiring Forecast Strong For Q1

Heading into 2014, U.S companies were the most bullish they've been about...

Perfecting Presentations

Power your sales presentations to new heights of success with these business-building t...

Promotions Planner

Plan creative campaigns three months out.

Sales Boost

Propel Your Sales Forward this Month

Keep Calm and Power On

No matter how long you’ve been in the business, like all sales pros, you face fears tha...

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Markets - House Hunters

Target real estate sector clients with apparel to ramp-up sales.

Get on the Train

Integrate new sales reps quickly by providing thorough and precise training. Plus, step...

Top 25 Apparel Suppliers

The 2014 edition of Stitches’ exclusive ranking of the suppliers with the most industry...

Selling Via Social Media

When it comes to using social media for business, the oft-repeated advice of experts...

Lac Seul Fabric Art

Patricia Ningewance is known for her books on Ojibwe, an indigenous Algonquin...

Long-Time Barudan Sales Rep Passes Away

The embroidery industry lost a well-loved professional recently when Steve Firman,...

Fresh Ideas

Need a little something different? Looking for that one unique item for a special progr...

Compensation on the Climb

Advantages’ exclusive Compensation Survey reveals industry sales pros are earning more ...

Sunscreens

By providing end-users with custom-logoed sunscreen, customers build brand awareness an...