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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Decorating Roundup: Epson Releases Compact Hybrid DTG Printer

The entry-level printer can also handle direct-to-film printing.

Gemline Adds Sustainability Tracer Technology to Budget Products

A collection of under-$10 tote bags and other items are equipped with the Aware traceab...

ASI Orlando 2024: Suppliers, Distributors Thrilled With ‘Super-Vibey’ Show

Promo pros said they would return to their offices with the product ideas and contacts ...

ASI Orlando 2024: 5 Trends From the Show Floor

Stylish and functional bags, new sustainability initiatives and retro-inspired products...

Storm Creek Adds Stephanie Maday as Director of Sales

The industry veteran will help the supplier expand its market presence and identify new...

Geiger Earns EcoVadis Gold Ranking

The Top 40 distributor’s U.K. operations received a Platinum rating from the sustainabi...

Leaderpromos Earns B Corp Certification

The Ohio-based Top 40 distributor says its global recycling programs, sustainable and p...

ASI Orlando 2024: Beth Paretta Inspires With Tale of Barrier-Breaking Race Car Team

During a powerful keynote, the owner of the first women-forward INDYCAR team told a sta...

ASI Orlando 2024: Flash Polls Signal Distributor Sales Growth

During an Education Day wrap-up session, live polling showed 2023 sales were higher tha...

ASI Orlando 2024: 8 Common Sales Myths Dispelled

A former HSN seller, Carolyn Strauss shared strategies distributors need to close deals...

ASI Orlando 2024: Savannah Bananas Founder Jesse Cole Encourages Crowd To Create Fans, Not Clients

Dressed head to toe in banana yellow, the owner of the popular exhibition baseball team...

ASI Orlando 2024: Content Marketing Strategies for Reaching the Right Buyers

Martine Cadet shared tips for crafting effective social media marketing posts.

Top 10 of 2023: Promo for the Planet

Caring for the environment took center stage this year for the most-viewed stories publ...

Top 10 of 2023: Features & Fun

Annual awards programs, exclusive research and cutting-edge trend reports were among th...

Pacesetter Rebrands, Evolves Beyond Awards

The Chicago supplier says it will be unveiling at new line of giftware products at 2024...

Illinois Music Merch Company Shuts Down, Strands Artists, Lays Off 150

SCP Merchandising, which billed itself as a “full-service creative collaborator,” ran w...

Vantage Apparel Launches Website, New Team Dedicated to Digital Integrations

The Top 40 supplier says the move will help make on-demand order processing more effici...

Cutting Its Textile Waste, Ameramark To Launch Upcycled Goods

The canopy-tent supplier is transforming its scrap material into scrunchies and other u...

Scarborough Specialties Rebrands as Brandability

The Texas-based distributor says the change is part of its plans to expand to a nationa...

Orbus Awarded for Environmental Responsibility

Orbus Visual Communications cited its robust recycling program as a factor in its 2023 ...

Cimpress Releases FY2023 ESG Report

Among the highlights were a 22% reduction in Scope 1 and Scope 2 emissions and more tha...

J. Charles Adds Sales Leaders

The supplier has hired Kale Wallner as vice president of sales and appointed Sandy Nich...

Atlantis Headwear Works To Preserve Pollinators

The sustainable Italian supplier is sponsoring a “biodiversity oasis” that will monitor...

The Bright Side: Proforma Donates $1,500 in Holiday Gifts

The drive is part of a partnership with nonprofit Joshua House.

Decorating Roundup: A New Direct-to-Film Solution & Long-Lasting Lettering

Check out the latest innovations and offerings from decoration equipment manufacturers.