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Sara Lavenduski

  • Executive Editor, Digital Content; Editor, PromoGram Canada

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Power 50 2022: No. 27 Alan Vaught, Evans Manufacturing

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 40 Sandy Gonzalez, MadeToOrder

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Exclusive Canada Ad Impressions Data on Masks, Outerwear and Performance Wear

Face coverings have been an important category for Canadians over the past few years, w...

Distributors Beat Recession Fears With Strong Q3 Sales

ASI Research reveals that distributors grew sales by 12.4%, despite possible economic s...

Promotions Planner: Winter Brainstorming

Start presenting ideas to clients for campaigns centered on February observances.

Ecorite Partners With Retail Brand Urbano

The Canadian supplier of sustainably made products will offer four bag styles to distri...

Case Study: Finance (and Merch) for All

Investing firm Robinhood invited the public to help celebrate its recent IPO and enlist...

Consistency Reigns in Top 10 ESP Product Searches for Q3

The most popular search terms remained largely the same when compared to Q2.

Exclusive Canada Ad Impressions Data on Drinkware, Headwear and Health & Safety Items

In this next installment of ASI Research’s Ad Impressions findings for Canada, we look ...

Hirsch Gift Launches Rebrand

Moving forward, the Top 40 supplier will be known as simply “Hirsch.”

‘Back in Full Force’: PPPC’s WEE Held In Person for the First Time Since 2019

The event offered professional development and peer networking for Canadians from acros...

5 Steps to Create a Sales Strategy

As the end of the year approaches, now is the time to plot out your game plan for 2023.

7 Steps to Developing Buyer Personas

Creating profiles of your ideal clients is critical for effective prospecting and closi...

Promotions Planner: Year-End Events

Start presenting ideas to clients for campaigns centered on December observances.

Williams-Sonoma B2B Creates Dedicated Team for Corporate Gifting

It has the potential to compete directly with the promo industry.

iPROMOTEu Hosts Networking Events During PPPC NATCON

The Top 40 distributor welcomed Canadian affiliates on a tour of a local supplier’s fac...

Promo Firms in Atlantic Canada Press Forward After Fiona’s Damaging Strike

One death has been reported, and hundreds of thousands of people remain without power. ...

Exclusive Canada Ad Impression Data on Bags, Calendars & Desk Accessories

In this first in a series of infographics, we showcase ASI Research’s Ad Impressions fi...

PPPC NATCON Reunites Canadians From Across the Country

It was the first such event held in person since the pandemic.

Koozie Group Promotes Aaron Vollrath to Chief Experience Officer

Vollrath has more than 20 years of customer service, sales and supply chain experience ...

6 Best Practices to Nail a Virtual Job Interview

Conversations over a video platform are quickly becoming the norm at companies of all s...

Queen Elizabeth Gifts Fly Off Shelves

Anglophiles want to take home a bit of history to mark the sovereign’s passing last wee...

5 Ideas for Targeting the Growing Gig Economy

Help companies that enlist independent contractors and freelancers to build engagement ...

A Slowing Real Estate Market Still Presents Promo Opportunities

Despite ebbing home sales in many parts of the country, some distributors say they’re s...

4 Essentials for Generating High-Quality Sales Leads

Don’t spin your wheels on leads that won’t end up purchasing from you. Improve your con...