We asked consumers how their opinion of the advertiser would change if they knew the promotional product you received was environmentally friendly. While the results are very positive in all countries, if you are giving away products in Mexico or Germany, the positive impact will be even greater! Stay tuned for much more data as we roll-out the findings from the 2017 Ad Impressions study.
The ASI Ad Impressions Study was first launched in 2006 to give our members data that they can use to show to their client’s what we all know, that promotional products work in driving value, recognition and consideration for brands of all types and sizes. Over the last 2 years we have surveyed more than 200,000 consumers worldwide about their views on promotional products.