Research

How to Tap Into the Power of Mobile Surveys
How to Tap Into the Power of Mobile Surveys
Advantages

The Experts - interviews with the brightest minds in business.

End-Buyer Intel: Eastern U.S.
End-Buyer Intel: Eastern U.S.
Counselor

The purchasing habits of promo product customers who are from the Eastern part of the...

SOI 2018: Podcasts

Get a glimpse of the 2018 Counselor State ...


SOI 2018: Videos

Get a list of all the videos created for t...


SOI 2018: Up-Front Intel

SOI 2018: Distributor & Supplier Relationships
SOI 2018: Distributor & Supplier Relationships
Counselor

A statistical look at a key part of the industry supply chain.

Q2 Distributor Sales Rise By 5.3%
Q2 Distributor Sales Rise By 5.3%
Promogram

It was the largest year-over-year gain for promotional products distributors since 2014.

State of the Industry 2018
State of the Industry 2018
Counselor

Our in-depth look at key trends shaping the promo market and advice for leveraging them...

SOI 2018: A Look Ahead in the Promo Industry
SOI 2018: A Look Ahead in the Promo Industry
Counselor

Distributors are generally optimistic about the industry going forward in 2018 and see ...

SOI 2018: Product of the Year in the Promo Industry

No matter how you spin it, this was the it...


SOI 2018: Distributor Size Matters in the Promo Industry

The differences between large distributors...


SOI 2018: Top Products in the Promo Industry

A breakdown of the best-selling promo item...

SOI 2018: Top Markets in the Promo Industry

The two largest sectors for distributor sa...


SOI 2018: The Cybersecurity Challenge in the Promo Industry

As malware attacks become more prevalent a...


SOI 2018: Sources of New Business in the Promo Industry

Modern strategies are helping distributors...

SOI 2018: The Margin Myth in the Promo Industry
SOI 2018: The Margin Myth in the Promo Industry
Counselor

While e-commerce players are as prevalent as ever, the theory that distributors are sac...

SOI 2018: Compensation & Job Satisfaction in the Promo Industry
SOI 2018: Compensation & Job Satisfaction in the Promo Industry
Counselor

Is there a gender wage gap in the promo products market? It depends if you’re a rep or ...

SOI 2018: Diversification in the Promo Industry
SOI 2018: Diversification in the Promo Industry
Counselor

More distributors are benefitting from thinking beyond promo products.

SOI 2018: Amazon & The Promo Industry
SOI 2018: Amazon & The Promo Industry
Counselor

The ultimate market disrupter is making a play in promo, giving some distributors pause...

Top 40 Suppliers 2018: No. 1 SanMar
Top 40 Suppliers 2018: No. 1 SanMar
Counselor

Counselor's exclusive ranking of the suppliers with the most revenue in the promo...

Top 40 Suppliers 2018: No. 2 alphabroder
Top 40 Suppliers 2018: No. 2 alphabroder
Counselor

Counselor's exclusive ranking of the suppliers with the most revenue in the promo...