Counselor

Top 40 Suppliers 2018

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

Once again in 2018, apparel suppliers dominate the top of the rankings, led this year by number one-company SanMar (asi/84863), which Counselor estimates generated $1.4 billion in 2017 sales. While SanMar is an apparel-only supplier, three of the next five largest firms on our list now sell both wearables and hard goods, including alphabroder (asi/34063) following its 2017 purchase of Prime Line (asi/79530).

Click on the company links below to find facts and figures on each Top 40 company.

Supplier 2017 sales % difference vs. 2016 rating/stars 2017 ESP clicks
1. SanMar (estimate) $1,400.0 8.0% 5 958,940
2. alphabroder $1,370.0 20.2% 5 380,316
3. Polyconcept North America $606.3 4.0% 4.5 1,380,946
4. Gildan (estimate) $540.0 20.0% N/A 7,412
5. S&S Activewear $485.0 23.0% 5 448,384
6. Hit Promotional Products $397.1 12.0% 4.5 3,357,073
7. BIC Graphic $313.1 -1.2% 4.5 593,653
8. Next Level Apparel $201.2 33.2% 5 17,842
9. Staton Corporate and Casual $158.6 1.3% 5 27,396
10. Heritage Sportswear $141.6 0% 4 53,759
11. TSC Apparel $130.0 12.6% N/A 33,288
12. The Magnet Group $114.2 4.5% 5 1,303,232
13. Logomark $108.9 0% 5 817,257
14. Sunscope $105.7 2.4% 5 84,595
15. HUB Promotional Group $103.5 38.4% 5 259,650
16. Gemline $99.8 2.9% 5 775,247
17. ETS Express $98.3 3.4% 5 175,352
18. 3M Promotional Markets (estimate) $93.0 -3.1% 4.5 48,520
19. Sweda Co. $91.6 0.3% 5 377,764
20. ADG Promotional Products $72.0 -5.1% 4 109,616
21. IMAGEN Brands $71.5 2.4% 4.5 270,569
22. Edwards Garment $68.6 3.2% 5 42,940
23. Cutter & Buck $61.0 3.4% 5 59,811
24. Blue Generation $60.0 0.3% 5 53,025
25. Tri-Mountain (estimate) $55.8 -4.1% 4.5 82,540
26. Ariel Premium Supply $52.3 21.9% 5 663,988
27. Innovation Line $51.0 21.4% 5 694,352
28. Bag Makers $50.9 -0.8% 5 113,563
29. Stouse $50.9 -1.9% 5 60,776
30. Gill Studios $50.2 -10.0% 5 105,101
31. Vantage Apparel $49.6 0.2% 5 59,300
32. Garyline $49.2 -0.2% 4.5 237,799
33. Chocolate Inn/Lanco $49.0 6.5% 5 146,976
34. Evans Manufacturing $48.2 2.6% 5 695,989
35. Delta Apparel $46.2 2.7% N/A 22,018
36. Gold Bond $46.0 2.4% 4.5 226,377
37. Charles River Apparel $45.0 -2.2% 5 79,830
38. SnugZ/USA $43.3 4.8% 5 356,102
39. Moderne Glass Company $36.3 -2.9% 4.5 215,456
40. Starline $33.7 8.0% 5 142,765

 

*all sales in millions

*Distributors rate suppliers on a five-star scale with the highest possible score being 5. Total clicks calculated from 1/1/2017-12/31/2017.