Commentary

How My Sorority’s Recruitment Helps Fuel Collegiate Merch Markets

Web Exclusive

Behind sorority recruitment is a multimillion-dollar merchandise market of personalized...

3 Lessons for Promo Distributors From the Mariners’ ‘Blue Jays Merch Mishap’

Promogram

The team store at the Seattle Mariners’ stadium was selling official branded merchandis...

I Was One of the Millions of Swifties Who Spent Hours in Line To Snag Tour Merch

Taylor Swift is the star of what’s likely ...

---

Your Path to Increased Profit: Start by Looking in the Mirror

In his new monthly column, consultant and ...

---

Beyond the Hype: Debating the Reality and Future of AI

ASI Media editors Theresa Hegel and C.J. M...

ASI CEO Tim Andrews: Why I’m All In On AI

Promogram

ASI is utilizing the advanced, time-saving technology to help the promo industry thrive.

It’s One Year in for Promo for the Planet, and We’re Just Getting Started

Web Exclusive

We have a week’s worth of special sustainability coverage for the week leading up to Ea...

Friendly Reminder To Promo Pros: What You Do Matters

Web Exclusive

It can be easy to forget, but a springtime example from the world of youth baseball hig...

What’s Driving Demand for Silicon Valley Bank Merch?

Promogram

Perhaps everything from schadenfreude and gallows humor, to a sense of wanting a tangib...

ASI CEO Tim Andrews Reflects on 20 Years in Promo

On the date of his two-decade anniversary,...

---

I Don’t Want To Throw Away These Logoed T-Shirts

It’s not obvious to me and millions of oth...

---

Results Are In: Promo Pros Prefer LinkedIn

If given only one social media platform to...

My Family’s Busy Calendar Is the Key to Promo’s Success

A season full of fall festivals, school ev...

---

Don’t Let Anxiety Shape Your Reality in 2023

Instead, attack the forthcoming new year w...

---

Focusing on the Future: A Year-End Message from ASI CEO Tim Andrews

With plenty of optimistic signs, it’s full...

Rounding Up the Best Holiday Branded Merch

Web Exclusive

Just about every product and service out there has its own logoed ugly sweater these days.

Goal! Ranking the 5 Best Team Jersey Crests at the 2022 World Cup

Promogram

Great design and powerful symbolic narratives are the essential elements of our (comple...

This ‘Personalized’ LinkedIn Message Left Me Cold

Web Exclusive

Social media is a powerful tool for prospecting and networking, but some attempts to fo...

From Trained Raccoons to Private Islands: 3 Offbeat Sustainability Initiatives

Web Exclusive

Brands are going to extremes to show off their eco-friendly efforts.

I Tried an AI Art Generator & All I Got Was This Ugly Mug

Web Exclusive

Sites like DALL-E 2 and Midjourney are stirring up creativity and controversy, but do t...

Judge Goes Yard: Why Are Fans So Eager to Commemorate Sports History With Merch?

Web Exclusive

Branded products celebrating Aaron Judge’s record-breaking 62nd homerun abound. Fans ar...