Writing Instruments

The Woopen – A Second Chance
The Woopen – A Second Chance
Counselor

In a rare case, Woopen is a "promo appropriate" product that failed to reach its goal...

By the Numbers: Writing Instruments
By the Numbers: Writing Instruments
Counselor

Counselor's ongoing series incorporates ESP search data for the most popular product...

5 Future Pen Features

What does the future look like for the...


The Future of Writing Instruments

Pens are used every day across countless m...


Enduring Appeal of The Space Pen

The story of the gravity-defying, element...

Bright and Colorful Highlighters
Bright and Colorful Highlighters
Advantages

Professionals from teachers to insurance sales reps to lawyers use highlighters on a...

6 Stylish Pens
6 Stylish Pens
Advantages

Sales of writing instruments account for about 8% of total distributor revenues each...

Fountain Pens Making A Comeback
Fountain Pens Making A Comeback
Counselor

Far from a bygone relic, fountain pens are staging an unlikely resurgence.

Writing Instruments By the Numbers
Writing Instruments By the Numbers
Counselor

Counselor has launched a new series that incorporates 2015 ESP search data for the most...

Professionals Who Still Rely On Pens

Computer this, phone that? Not for these p...


Join In With #MyFavoritePen

In anticipation of Counselor's upcoming...


Bankers Pen Acquires Gotham Pen & Pencil

Bankers Pen (asi/38285) has finalized...

Philadelphians Love Writing Instruments

The ASI Ad Impressions Study was first...


Leed's Partners With Sheaffer

Top 40 supplier Polyconcept North...


Writing Instruments - Women Versus Men

The ASI Ad Impressions Study was first...

Writing Instruments - Percentage Owned
Writing Instruments - Percentage Owned
Web Exclusive

The ASI Ad Impressions Study was first launched in 2006 by ASI's research team to...

BIC To No Longer Sell Sheaffer Pens
BIC To No Longer Sell Sheaffer Pens
Promogram

Top 40 Supplier BIC Graphic (asi/40480) announced yesterday that it is discontinuing...

The Power of the Pen, 'King of Queens' Style
The Power of the Pen, 'King of Queens' Style
Web Exclusive

"What's this, your company logo? It's quite a handsome pen." And so begins Arthur...

Will Smart Pens Become Valuable Promo Items?
Will Smart Pens Become Valuable Promo Items?
Counselor

Smart pens that can track a variety of actions are becoming more widespread in the cons...

Point the Way
Point the Way
Counselor

As the second-largest product category in the ad specialty industry, writing instrument...