Custom promos will perform great for your clients. But don't just take our word for it – listen to the end-buyers themselves! We've collected feedback from four clients just like yours on what they really thought of their custom products, along with takeaways you can use to inform your own prospects and create stronger sales presentations.

What Are Custom Promos?
While all promos are technically customized, true custom products take it a step further. Rather than simply adding a company name or logo to a stock product, custom products are created entirely from scratch with your client's end-goal in mind. Since custom promos are made unique for each client, you can promise your customers their competitors will never be able to provide the same goods, increasing your value as their distributor partner and the impact of their branded goods.

Case Study #1: Custom Plush Owl

For this custom project, allergy medication company Xyzal 24-Hour Allergy was looking for promos that would help drive prescription sales of their product. To accomplish this, their distributor worked with supplier Greater Pacific Industries to create one-of-a-kind plush toys in the likeness of their mascot, a distinguished doctor owl being prominently displayed in their television and print advertising. To make these plush toys even more effective, a sound chip was added so that when squeezed, the owl would "speak" three different audio clips of Xyzal's core marketing messages.

Pharmaceutical sales reps were encouraged to leave behind these plush toys on their office visits to reach an even greater audience, as end-users would be excited to engage with these promos and give them a squeeze themselves. The result? An 8% increase in Xyzal sales throughout their six-month campaign.

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