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Strategy

New Year, New Sales Opportunities: Lucrative Q1 Client Requests
New Year, New Sales Opportunities: Lucrative Q1 Client Requests
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Hit the ground running in 2024  by shoring up orders for these  surefire sales...

Send Us Your Products for January Showcases
Send Us Your Products for January Showcases
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Featured items will receive free editorial exposure on ASICentral.com.

Distributor Puts Together Rockin’ Self-Promo

The classic-rock-themed gift boxes feature...


The Campaign: Creating A Pop-Up Employee Merch Store for Cash App

Limited availability and a retail feel hel...


4 Ways To Use Peach Fuzz, the 2024 Pantone Color of the Year

The pastel neutral is on trend for apparel...

How SwagCycle Helped Us Clean Out Our Closet – and Support a Worthy Cause
How SwagCycle Helped Us Clean Out Our Closet – and Support a Worthy Cause
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Donating hundreds of unused pieces of branded merch to a Michigan nonprofit that suppor...

Promotions Planner: Showing Appreciation
Promotions Planner: Showing Appreciation
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Start presenting ideas to clients for campaigns centered on March observances.

Get Comfortable With ‘Cozy Cardio’
Get Comfortable With ‘Cozy Cardio’
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The social media trend is ideally suited for end-buyers in the health and wellness space.

How One Sustainable Supplier Is Creating a Positive Ripple Effect
How One Sustainable Supplier Is Creating a Positive Ripple Effect
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RIPL Goods uses the profits from its reusable water bottles to fund plastic cleanup eff...

Decoration Ideas for Trade Show Season

With a new year comes a new trade show...


Good, Better, Best: T-Shirt Fabrics for Any Price Point

Plan ahead now to start the new year...


How To Create Custom Holographic Patches and Emblems

Get creative with new Holographic...

3 Trends in Sustainable Apparel

Bacteria-dyed fabric and shoe takeback pro...


Kicking Off the Holiday Season With Branded Merch

Limited-edition snow globes, boxy sweaters...


Decorating Roundup: Advances in Apparel Printing

Equipment manufacturers offer an array of ...

Decoration Suggestions for Fashion-Forward Spiritwear
Decoration Suggestions for Fashion-Forward Spiritwear
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From big-ticket project requests like collegiate wear and sports apparel, make sure...

Apparel Fabrics for Collegiate Wear & Gameday Gear
Apparel Fabrics for Collegiate Wear & Gameday Gear
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The key to successful collegiate wear and sports apparel is the fabric that clothing...

Your Path to Increased Profit: Dynamics of a Family-Owned Business
Your Path to Increased Profit: Dynamics of a Family-Owned Business
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There are many positives of working with family, but also potential trouble spots that ...

ScreenBroidery Launches ‘Swag for Humanity’ Online Store
ScreenBroidery Launches ‘Swag for Humanity’ Online Store
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The Indiana distributor wanted to lean into sustainability-focused products for its new...

Eye on AI: Just What Is a MerchBot?
Eye on AI: Just What Is a MerchBot?
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In this Q&A, industry veteran Ron Friedman dishes on a new AI-driven offering he says c...

5 Sales Tasks for the New Year
5 Sales Tasks for the New Year
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Start 2024 off right by addressing these five areas of your selling routine.