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How to Reach Younger Generations with Social Media Marketing
How to Reach Younger Generations with Social Media Marketing
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The Experts - interviews with the brightest minds in business.

Prop 65 and the Promotional Products Industry
Prop 65 and the Promotional Products Industry
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Sweeping changes to California’s Prop 65 chemical rules are straining the pockets and w...

Exceptional Women’s Apparel

Years ago, the industry ditched the idea...


Letter to the Editor: Women Must Take Ownership of Their Success

Advantages' July cover story offered an...


Memorable Bar Drinkware

Contrary to its name, bar drinkware...

Desirable Employee Gifts
Desirable Employee Gifts
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Companies can thank employees with a pat on the back, a few extra bucks in their...

Indispensable Safety Gear
Indispensable Safety Gear
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According to OSHA, worker injuries and illnesses have decreased from 10.9 incidents...

How To Use LinkedIn to Reach Key People
How To Use LinkedIn to Reach Key People
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Take these all-important steps to up your success rate in finding decision-makers on...

How To Win Over Key People
How To Win Over Key People
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Don’t look for the decision-maker by using a hard sell. Start with getting key people o...

Branding #MeToo: Activism or Opportunism?

After major Hollywood film producer...


Women of Promo Confront Workplace Inequality

The #MeToo movement has reopened the disco...


Promo Women: Personal Safety Comes First

Women are no strangers to the potential...

How Top Promo Companies Encourage Workplace Equality

Leading companies in the promotional...


Writing a Story on #MeToo Was an Honor … and a Challenge

Like so many, I wasn't shocked at what...


Will 3-D Printing Upend Promo Supply Chain?

A Brooklyn company is using 3-D printing t...

Notable Booth & Display Items
Notable Booth & Display Items
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According to PricewaterhouseCoopers, there are roughly 285,000 conventions,...

The Best Way for Brands to say 'I’m Sorry'
The Best Way for Brands to say 'I’m Sorry'
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In this new format, ASI’s editors and writers discuss major branding trends.

Useful Safety Kits
Useful Safety Kits
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The Scout's motto of "Be Prepared" should apply to everyone. That's why safety kits...

Comforting Personal Care Items
Comforting Personal Care Items
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In these stressful days, a personal care gift will encourage recipients to take some...

The Sales Path Less Traveled: Dominique Volker, Whitestone Branding
The Sales Path Less Traveled: Dominique Volker, Whitestone Branding
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Distributors in the promotional products industry are having trouble finding veteran,...

2018 Promotional Products Sales Compensation Survey
2018 Promotional Products Sales Compensation Survey
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The ideal sales job candidate – experienced and ready to sell – isn’t materializing, so...