Strategy

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Strategy

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

Strategy

From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...

Decorating Roundup: Roland DGA & Inkcups Share PRINTING United Expo Lineup

Also, International Print Day approaches, ...

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How To Be Prepared for Any Crisis

Having a crisis preparation plan is crucia...

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Decorating Roundup: Ninja Transfers Installs Solar Panels, Launches Spangles

Also, Inkcups shares a case study of how i...

How Manufacturing Day Inspires Tomorrow’s Print & Promo Workforce

Strategy

Observed the first Friday of October, it shines a light on how manufacturing helps shap...

Counselor Promo Campaign Awards

Strategy

Discover the promotions that deliver creativity in spades.

Q&A: How To Successfully Handle Rush Orders

Strategy

Streamlined processes and a commitment to client partnership are essential to fast turn...

How Printers Can Expand Their Profit on Every Order

Strategy

By reviewing pricing, workflow systems and current sales strategies, apparel decorators...

10 Promo Pros Reveal How They’re Using AI & Automation

With so much talk of “automating this” and...

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Move Beyond Stitch Count With These Embroidery Pricing Strategies

Decorators should sell the perceived value...

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8 Reasons You Don’t Want To Miss PRINTING United Expo This Year

The show, set for Oct. 22 to 24 in Orlando...

How Promo Products Helped Save a Texas Print Brokerage

Having a diversified business has helped C...

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Texas Decorator Explores the Power of Print & Promo

C.C. Creations proves why being a true one...

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Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology

Also, Roland DG wrapped a digital grand pi...

How Print on Demand Is Reshaping Promo

Strategy

The decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

Strategy

The restaurant chain wanted to bring its logo into the 21st century. It ended up creati...

Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

Strategy

From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...

Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns

Strategy

Executives say they’re diversifying their sourcing to help mitigate the impact of the T...

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Strategy

Using print, promo and more, distributors can become superheroes of branding for custom...

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

Strategy

What started as an ejection- and suspension-worthy moment ended with something fans can...