Norcross, GA-based distributor Pinnacle Promotions (asi/295986) has promoted Steve Jennings to the role of president, a strategic move the company said will help usher in “an exciting new chapter” of growth.

Steve Jennings, president of Pinnacle Promotions

“Steve has been an integral part of Pinnacle’s success over the last 15 years,” said Dave Weintraub, CEO of Pinnacle Promotions. “He is incredibly smart, a master of execution, a true leader and just an all-around great guy. We are excited for him to take on this role and to see him continue to transform Pinnacle as we move into a new phase of growth and expansion.”

Jennings, who has been with Pinnacle since 2008, previously served as chief financial officer, and his tenure in that role has been marked by transformative initiatives, such as its in-house print shop and MyPromo Solutions, the distributor’s online company store solution. As president, Jennings will assume responsibility for day-to-day operations and leverage his market insights to drive growth.

“I’m honored by this opportunity,” Jennings said of his promotion. “I plan to lead with courage and determination for this next phase of the Pinnacle journey. Collaborating with our exceptional team, we’ll not only build upon our accomplishments but also venture into uncharted territories to cultivate new avenues of growth.”

Jennings has a Bachelor of Science in applied accounting from Oxford Brookes University. Prior to joining Pinnacle in 2008, he worked as accounting manager for AT&T Mobility.

Pinnacle also recently launched a new website that the distributor says enhances user experience, allows for product customization, updates accessibility for ADA compliance, includes interactive chat assistance and improves overall efficiency.

Pinnacle Promotions was named to the Counselor Best Places to Work list in 2022. It was the distributor’s sixth appearance on the list.