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Range Printing, Spectrum Marketing Services Merge

Combined, the print/promo product companies said they will have revenue of about $13 million this year.

Two Minnesota printing and promotional product firms have teamed up through a merger that creates a company projected to reach $13 million in revenue in 2019, executives told Counselor. Terms of the merger were not released.

Brainerd, MN-based Range Printing (asi/304652) and Little Falls, MN-headquartered Spectrum Marketing Services (asi/332145) said that, together, the companies will offer a one-stop shop for a “full range” of marketing solutions, including print, branded apparel, hard good promo products, websites, web-to-print sites and fulfillment on a larger scale.

Shawn Sundquist, CEO/president of Range Printing

“Our customers are the biggest winners in this merger,” Shawn Sundquist, CEO/president of Range, told Counselor. “They’ll benefit from best-of-class equipment and technology coupled with increased customer service and sales. The merger will help customers save money and, more importantly, help them profit from our services and products with end-to-end brand management services.”

The combined companies will go to market as Range Printing.

Founded in 1968, Range is a third-generation printing firm that offers UV-sheet-fed printing, digital printing, large-format printing, creative design, mailing, web-to-print services and fulfillment services. Founded in 1994, Spectrum offers printing, apparel decoration, promotional products, web services and more. Sundquist said Spectrum’s production facilities in Little Falls, MN are augmented by sales offices in Alexandria, MN; Bismarck, ND; Denver, CO; Moorhead, MN; Sioux Falls, SD; and Wadena, MN.

Looking ahead, Range will combine many of the commercial printing capabilities from both facilities into the Brainerd location. The screen printing, embroidery, apparel and promotional services will remain in the Little Falls facility. Post-merger, Range/Spectrum employs more than 60 people.

“Combined, both companies have seen double-digit growth over the last year,” Sundquist told Counselor. “Range will be investing heavily in large-format and direct-to-garment equipment over the next few months, completing the cycle of promotional products offered. We will continue to look for the next opportunity to acquire companies or technology to drive our future.”