Printful, an e-commerce platform that specializes in on-demand printing and fulfillment of branded merchandise, has acquired Snow Commerce, a Cincinnati, OH-based firm whose services include scalable e-commerce hosting, API integrations and print-on-demand products/customization. Financial terms were not released.

Together, Snow Commerce and Printful will provide what executives described as a complete e-commerce solution – an offering that includes program strategy, website and product creation, fan engagement, and on-demand, international production and distribution of branded merch.

Rick Simpson, CEO of Snow Commerce, will lead the company’s business segment focused on enterprise clients under the Snow Commerce brand.

“Joining forces with Printful allows us to provide a fully integrated solution, with the highest quality on a global scale, tailored to each brand and operated by experts in every facet of commerce,” said Simpson. “This will lead to even more engaging experiences for fans and larger and stronger fandoms for our clients.”

Printful has a global presence, with16 fulfillment centers and partner facilities located in the United States, Canada, Europe, Mexico, Japan, Australia and Brazil. Printful fulfills merchandise for clients that range from individual creators looking to retail online to target audiences to mega brands like Dunkin’ and Coca-Cola. The company produces more than 1 million pieces per month, and has printed more than 64 million products since its founding in 2013.

“We are delighted to welcome the Snow Commerce team and their clients to Printful,” said CEO Alex Saltonstall. “We now partner with hundreds of thousands of entrepreneurs and emerging and established brands, with a powerful combination of technology, services, and an on-demand supply chain designed for people with infinite ideas and a planet with finite resources.”

Saltonstall expounded on the pain points the Printful/Snow Commerce team aims to solve.

“Large brands, especially in hit-driven industries like entertainment, face the difficult challenge of appealing to each fanbase across a wide variety of content while also rapidly responding to spikes in interest and commercial demand,” Saltonstall said. “Traditionally, this led to missed opportunities from both under-investment and over-investment. Together, our organizations meet this challenge and help our partners fully realize the opportunity. The result is growing fandoms that engage with online experiences and purchase from a rich set of products that they love.”