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Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years
With a 5% year-over-year increase in Q3 sales, the industry picked back up after several months of tariff struggles and uncertainty settled down.
Top Stories
Charles River Apparel Appoints Jason Lipsett as CEO, Announces NFL Partnership
The move marks the third generation of family leadership for the company. Lindsey Davis was also hired as VP of sales.
Counselor 2025 Power 50
Meet the resilient, strategic and innovative leaders shaping the future of the promo industry.
What Jane Goodall Taught Us About Sustainable Promo
The world-famous primatologist and conservationist died of natural causes earlier this month, but her legacy reminds us why sustainability still matters.
Michael Roney Returns to Proforma as Senior Vice President
The industry exec has spent the last nearly two years building the mobile app Scout.
Latest News
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Proforma Wraps Up 2025 ‘Energize’ Event Series
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Spectrum Designs Expands Nationally With Planned Florida Facility
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Royal Apparel Expands Footprint With West Coast Distribution Center
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Q&A: What Makes LinkedIn Such a Powerful Tool for Salespeople
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LAT Apparel Names Rachel Newman as New President
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Front Nine Capital Acquires Rollins Apparel
Product Hub
Products
This Week’s New Suppliers: Innovative Promo for Q4
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Soothing Stress Relievers
Branded stress relievers and fidget toys are a clear choice for promo campaigns in the healthcare, wellness or education industries.
Products
This Week’s New Suppliers: Promo for Anywhere
Discover creative products from new ASI suppliers.
Michael Roney Returns to Proforma as Senior Vice President
The industry exec has spent the last nearly two years building the mobile app Scout.
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SanMar Welcomes Over 500 to Richmond Distribution Center Grand Opening
Spanning more than 1.1 million square feet, the recently opened facility features the Counselor Top 40 supplier’s first automated product-picking system.
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Shawn Ellis Takes on Expanded Role as CFO/COO at Custom Logos
The company veteran and minority partner will be responsible for managing facilities and production areas in addition to his existing responsibilities as chief financial officer.
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In The News - October 2025
Storm Creek (asi/89879) has launched an industry-wide sustainability survey, inviting distributors to share their insights on the growing demand for responsible, sustainable...
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Kara Parkinson Joins commonsku as SVP of Marketing
The marketing exec brings several years of brand and demand experience to her new role.
Promo for the Planet
Sustainability
Fairware Releases 2024 Impact Report
The 20-year-old Canadian B Corp highlighted achievements that include planting more than 32,000 kelp last year to help restore the Pacific coast.
Sustainability
Stanley/Stella Reduces Carbon Footprint 14% Since 2022, Sustainability Report Shows
The Belgian apparel wholesaler also highlighted its support of more than 2,000 organic cotton farmers in Tanzania in the report.
Sustainability
S&S Activewear Details Solar Power Investments, Water Conservation in Inaugural Sustainability Report
The Counselor Top 40 supplier said the newly published report is a transparent overview of its 2024 achievements across environmental, social and governance areas.
ASI Power Summit 2025: New HALO CEO Lays Out Vision for Company’s Future
Jim Hilt says the Counselor Top 40 distributor will lean heavily into technology as it aims to grow into a multibillion-dollar company.
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ASI Power Summit 2025: Day 3 & Conference Wrap-Up
Executive-led Q&As and a panel of Counselor Top 40 supplier and distributor leaders concluded the final day of the annual event.
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ASI Power Summit 2025: Navigating Tariff Difficulties & Supply Chain Strategies
Distributor and supplier executives shared how they’re mitigating the impact of tariffs and shifting their supply chains.
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ASI Power Summit 2025: Day 1 & 2 Wrap-Up
Session topics included technology advancements, the state of the economy and where promo companies stand heading into the fourth quarter of a tumultuous year.
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ASI Power Summit 2025: The Future of AI Is Here
Keynote speaker Sophia, an AI-powered humanoid robot, and tech futurist Sam Maule shared their thoughts and insights on the development of AI during the executive event in Scottsdale, AZ.
Sponsored Content
Alexa Springs
Cost-Saving Strategies: How To Win Sales With Budget-Conscious Clients
Keeping costs down is a big priority for end-buyers this year - and a common obstacle you'll face in securing promo orders, if you're not prepared. Come to your sales calls ready...
STAHLS'
Save Time & Save Money: Goof Proof Transfers Now at STAHLS’
Looking for the fastest, easiest way to print pro-quality T-shirts? Goof Proof screen-printed transfers are the solution for apparel decorators, print shops and T-shirt businesses that want to ...
Alexa Springs
Successful Sales Made Easy: How To Prevent Common Project Issues
Get ahead of common order challenges before they happen by following these simple tips . From avoiding shipping delays to eliminating extra fees , we explain how easy it is to ensure every...