Allegra Marketing Print Mail (asi/372258) in Winston-Salem, NC, has acquired Goslen Printing, a 150-year-old family-owned business also based in Winston-Salem. Financial terms of the deal were not disclosed.

The acquisition of Goslen will allow Allegra to “better serve businesses of all sizes,” said Perry Clark, president of Allegra, in a press release. The two firms will continue to work out of their separate locations over the next several months as they merge their operations, according to Mark Goslen, president of Goslen Printing.

The Winston-Salem Allegra, part of a franchise founded in 1976, was founded by husband-and-wife team Perry and Kelli Clark in 2007, after years of working in the printing, display and packaging business. The Goslen deal is the distributor’s fifth strategic acquisition, according to Perry Clark. “We learned that the strongest opportunity in our industry comes from acquisition of new talent, technology and resources,” he said. “We’re much stronger together.”

Goslen Printing was started in 1872 by Junius Waitman Goslen, who used a wood-fed, steam-operated printing press to publish newspapers and other commercial printing projects. The company continued over the next century and a half as a successful family business with four generations of Goslens involved. The company is known for printing and publishing Blum’s Farmer’s and Planter’s Almanac, and other garden and weather products.

“We’re proud of our longevity and strong history of printing in Winston-Salem,” said Mark Goslen. “We feel fortunate that our legacy of consistent service and quality will be continued through our new partnership with Allegra.”