Product Hub April 20, 2021
Threadfast Targets Reforestation With Earth Month Campaign
The apparel supplier will have a tree planted for every purchase of its “Earth Pack” sample bundle.
Threadfast Apparel (asi/91163) is taking steps to combat deforestation and other environmental issues with a multifaceted Earth Month campaign that includes offering an “Earth Pack” of its best sustainable apparel styles to the promo industry.
“We’re extremely proud of this campaign and the positive impact it may yield,” said Katy Mendoza, creative director at Threadfast. “We’re inspired by our planet, and we ultimately aim to protect and restore it, joining forces with like-minded organizations and individuals. The beauty of this campaign is that there are many ways to get involved whether you’re in the industry or not. We hope to inspire whomever this message reaches, so we can collectively create a better future for our planet.”
Threadfast Apparel will have a tree planted for each “Earth Pack” of sustainable apparel styles purchased through the end of April.
In conjunction with its exclusive distribution partner Top 40 supplier alphabroder (asi/34063), Threadfast is offering a sample pack featuring four sustainable styles for a discounted price of $20.21 in celebration of Earth Month. Included in the pack is Threadfast’s unisex Ultimate short-sleeve tee (100A), unisex Impact performance raglan (382R), unisex Ultimate pullover hoodie (320H) and unisex denim jacket (370J).
Threadfast is a member of the Better Cotton Initiative (BCI) and has sourced over 400,000 kilograms of more sustainable cotton so far through that membership. The supplier also uses recycled polyester in its apparel. Last year, Threadfast sourced the recycled polyester equivalent of 6 million plastic bottles. The styles in the Earth Pack are made using those sustainability standards, according to the company.
For every Earth Pack purchased, Threadfast will have a tree planted through the One Tree Planted Organization, a nonprofit focused on global reforestation.
In addition, Threadfast is holding a tree giveaway on Instagram, having a tree planted for photos that show some love for nature. Full details of the giveaway are available here.
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Threadfast’s Earth Month campaign will be active until April 30.
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