Trend Alerts: Sequins


Sequin embellishments are an excellent choice for promotional apparel and accessories because they ensure your client’s brand will get noticed. A female-driven product, sequins don’t discriminate when it comes to age, according to Greg Gaardbo, art director at Shockwaves Promotional Apparel (asi/87144). “Ages 1 to 100” appreciate this decoration, as “it adds bling for a low cost that always shines in any light,” he says. The trick to selling this trend?

“Showing samples will speak a thousand words. They’ll want this once they see it in person,” Gaardbo says.

“Sequins elevate a brand by making it upscale and high-end, appealing to fashion lovers and clients who like extra dazzle,” says Sarah L’Hrar, marketing and branding for Martini Promotions (asi/68935). “It just adds instant glam and gets noticed.”

She emphasizes the luxurious, elegant impressions sequins make, separating an ordinary garment from a high-value one. “This adds an instant ‘luxe’ factor that’s hard to get in the promo product market,” she says. “Bars, restaurants, night clubs and event planners all have been very happy clients.”

Check out the Sequin Shirt (8001SQ2) from Martini Promotions (asi/68935; circle 91 on Free Info Card), made of 94% polyester/5% spandex/1% cotton and available in sizes XS-XL. Full custom sublimation is available.

Shockwaves Promotional Apparel (asi/87144; circle 93 on Free Info Card) manufactures, produces and applies unique hofix sequins, which are heat-pressed on for a lighter feel and more durability without the stiffness of stitching. Sequins can spell out text or depict a logo on just about any garment.

This Juniors’ Fit White Racer Back Burnout Tank Top (H05) from In Your Face Apparel (asi/62494; circle 92 on Free Info Card) is embellished with a simulated foil sequin pattern and sublimated with a full-color design atop the sequins. Sublimated foil sequins are applied using a heat press and come in a variety of shapes, colors and sizes.

This Organza Bag with Embroidery and Sequins (B759-73) from US Box Corp. (asi/92775; circle 94 on Free Info Card) measures 5” x 7” and features translucent organza material. Many other styles, designs and colors are available.