How To Archive: September 2016

9 Tips to Creating Better Emails

Put these strategies into practice to write more professional emails. 1. Nail the Subject Line: The subject line is your headline. It should encapsulate the essential content of the...
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7 Tips to Make Your First Time Meetings Count

These seven tips will help you close more sales by taking a consultative approach. 1. Research the Prospect: Before the meeting, read through the prospect's company website and social...
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7 Tips to Boost Sales

Map Out Marketing Calendars. Talk to buyers with whom you do the most business and buyers with whom you see the greatest potential to increase sales about the events, campaigns and...
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How to Utilize Fluorescent Inks

Neon is nothing new. Fluorescents have been going in and out of style for decades. Right now, though, these bold tones are definitely having a moment, putting the pop into an outfit's pop of...
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How to Use a Water-Soluble Topping the Right Way

A judicious use of water-soluble topping can help improve almost any embroidery design, helping to smooth things out and prevent threads from sinking into your fabric.
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How to Overcome Five Common Objections from Clients

Top-performing sales reps close more deals because they respond proactively to client objections. Make sure your salespeople use these objection response strategies, and watch them - and your...
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How To Be More Visible Online

Make your promotional products distributorship more visible online by following these four tips for organically improving your ranking in search engine results related to your business. ...
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5 Steps to Printing a Great Cap

With the right tools, screen printing on caps can be easy and effective.
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Make Your Hat Appliqué Stand Out

Unique materials make appliqué stand out on headwear.   Tip: Proper placement is key to ensure that the appliqué is centered on the hat. Make sure the stitch-out into...
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How to Capitalize on Consumer Incentives and Employee Loyalty Programs

Two case studies show how distributors can capitalize on consumer incentives and employee loyalty programs.
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How To Utilize A Video Series to Build Your Business

Attract more prospects and better engage clients with an online video series.
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How to Market to the Senior Living Facilities Niche

America's elderly population is growing rapidly. The senior living sector is expanding to meet its needs. Know The Market & Its Lingo: "IL." "AL." "Memory Care." Do those terms...
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5 Tips To Succeed With Mobile Marketing

Promotional product distributors need to adapt their marketing and advertising strategy to a business arena in which internet activity on mobile devices is skyrocketing. Have a...
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8 Tips for a Great Showroom

Want your promotional products showroom to stand out from the crowd? Follow these great tips.
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7 Recession-Proofing Tips

Joanne Black, founder of consultancy No More Cold Calling, suggests these strategies to recession-proof your sales.  1. Broaden your view. Gather a personal team of advisers, both...
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How To Earn Sales In The Gamification Market

Demand for gamified services and solutions is heating up. Promotional products distributors can find new quality customers by targeting the growing niche. What is it? Gamification...
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How to Sell Promotional Products to Unfamiliar Groups

Beware cultural differences when selling ad specialties and learn who your customers really are.
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6 Tips on Selling Incentive Programs to Corporate Clients

Use these six tips to craft successful employee incentive programs for corporate clients.
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