Counselor Archive: February 2015
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Supplier of the Year – Ariel Premium Supply

Driven by a steadfast commitment to its customers, Ariel earns this year’s top honor.
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Counselor Distributor Choice Awards – The Winners

Meet the winning suppliers in the 58 product categories of the 2015 Counselor Distributor Choice Awards.
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Will Overnight Delivery Ever Become Standard in the Ad Specialty Market?

Amazon’s One-Hour Delivery Service Marks Customer Service Sea-Change
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The Hot Color

There are myriad ways ad specialty companies can capitalize on Pantone’s 2015 color of the year.
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Accessories - Make a Statement

Have clients looking for a unique way to stand out with apparel? Try statement socks.
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Products - Don’t Sweat It

Comfort and utility come together in promotional sweatpants.
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Management - Pay Plan

Bringing on a new staffer – and figuring out how to keep good employees happy – depends so much on what you’re willing to pay them.
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Promo Close-Up - Instant Classics

The Baltimore Orioles’ 60th anniversary season was memorable both on the field and at the turnstiles.
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Profile - Holiday Tribute

The staff at Top 40 firm Caliendo Savio Enterprises (CSE) (asi/155807) did its best to bring holiday cheer with an email outreach program.
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Profile - King of the Rock

Buz Lewis held on for dear life. The matted floor spread out underneath him as he gripped the indoor climbing wall, all the way at the top, just a few feet from the high ceiling.
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Best Places to Work - Specialty Incentives

Colorado distributor thrives on consistent and two-way communication.
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Secret Service

How can distributors capitalize on customer service trends to stand out from the competition?
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Counselor Distributor Choice Awards – The Finalists

Presenting the finalists in each of the 2015 Distributor Choice Awards’ 58 product categories – with two new categories this year.
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Ad Revenue Forecast to Rise in 2015

An increase in spending on digital advertising will drive overall ad revenue growth in the U.S. in 2015, a new study says.
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Number Crunch - Consistent Recall

Drinkware garners continual impressions; recipients use promotional cups more than twice a week.
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Editor’s Letter - The Job Bandwagon

The U.S. economy received a jolt of good news recently when the Bureau of Labor Statistics reported that U.S. companies added 321,000 jobs to their payrolls in November.
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Counselor Distributor Choice Awards – The Semi-Finalists

Below is an alpha-numeric list of 671 suppliers that qualified as semifinalists in Counselor’s 2015 Distributor Choice Awards program.
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