Counselor Archive: December 2014
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Imagining 2024

What will business look like 10 years from now? Counselor delved into its crystal ball and came up with 24 bold predictions for how business will change between now and then.
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Shift Change

Not sure where you should be devoting time, money and resources for the future? Make a three-year plan that follows the path of the best brands.
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Trend Watch

Four trends that are sure to impact your business next year.
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How Will The Ad Specialty Business Perform in 2015

American Economy Expected To Shine Next Year Penny Pritzker, U.S. Secretary of Commerce, said in early November that the department is forecasting GDP growth of around 4% for 2015. The...
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Trends - Vested Interest

The versatile vest is popular for corporate campaigns.
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Colors - Bright Blast

Neon-colored apparel can make any promotion pop.
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Fabrics - Crisp in Corduroy

Spice up client campaigns with this unique fabric choice.
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Q3 Distributor Revenues Increase 4.6%

Data released by ASI at the end of October shows that distributor sales rose by 4.6% in the third quarter of 2014, continuing a stretch of 19 consecutive quarterly gains. Meanwhile, the Counselor...
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M&A Activity Heats Up in 2014

Sales of small businesses are poised to hit record levels in 2014, a new analysis shows. BizBuySell.com, an online marketplace for buying or selling a small business, has revealed that 1,987...
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Meijer Recalls Halloween Flashlights

Midwest supermarket chain Meijer recalled roughly 8,600 Chinese-made novelty flashlights in late October, due to a burn risk, according to the U.S. Consumer Product Safety Commission. The...
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Lower Gas Prices Could Cut Shipping Costs

Thanks to lower costs of crude oil, gas prices fell to a 45-month low in October, a shift that economic experts predict will continue over the next few months. According to GasBuddy.com , about...
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Online Display Ad Spending Set to Double

A new survey from Forrester Research reports that spending on Internet display advertising is expected to nearly double over the next five years. New forecasts from Forrester show that total U.S....
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World Business Forum: Workplace Creativity is Vital

Creativity guru Sir Ken Robinson keynoted the World Business Forum in New York City in October, urging business leaders to create workplaces that foster innovation. "Talent is hidden within...
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DMA Releases Data Breach Guide

The Direct Marketing Association (DMA) has released a new guide to state laws on data breach notifications. With a variety of laws that marketers and their clients' companies need to follow if...
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Proforma Signs Multi-Million Dollar Distributor

Top 40 distributor Proforma (asi/300094) announced that Ryan Andrews, president of Richmond, VA-based Venture Marketing, has joined its member network. Andrews, who previously was affiliated with...
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Profile - Holiday Helpers

This family-owned distributorship established a charitable organization to give back to those in need.
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Best Places to Work - SnugZ USA

You never know when a soccer game is going to break out on the permanent grass field in the parking lot of SnugZ USA's (asi/88060) West Jordan, UT, headquarters. "We work really hard, and if we...
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Protect Your Digital House

Ad specialty firms need to become more schooled in how to protect their data and that of their clients.
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Improve Processing & Delivery Speed

Cutting down errors is key.
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How to Network Smartly

Refuse to ever blend in.
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Gameplan for Growth

Promo piece drives NFL campaign.
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Prove the ROI of Promo Products

The newest version of ASI’s Ad Specialties Impressions Study gives distributors statistical evidence of the power of promotional products.
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World According to Woz

An exclusive interview with Apple co-founder Steve Wozniak reveals his views on the future of technology and what will impact business the most.
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Chatter

Now Trending
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Ennis Acquires Hoosier Data Forms

Top 40 supplier Ennis Inc. (asi/52493) has acquired print company Hoosier Data Forms. Financial terms of the deal were not released, but as part of the transaction, John Cornelius, previous owner...
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Sanford Parent to Acquire Drinkware Maker

Newell Rubbermaid, parent company of Top 40 supplier Sanford Business-To-Business (asi/84833), has signed an agreement to acquire the assets of drinkware maker bubba brands inc. Newell is buying...
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