Counselor Archive: August 2014
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The Fastest-Growing Firms

With astonishing sales gains over the last three years, these are the companies surging ahead in the ad specialty market.
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2014 Best Ad Awards

Counselor recognizes winning advertisers (determined by industry votes) in nine categories – in both print and digital media.
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Counselor Product Design Awards

The winners in 13 categories.
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eCompanyStore

Employee benefits and time off help retention and motivation efforts at this Georgia company.
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Appointments & Promotions

This month’s people on the move in the ad specialty industry.
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You Can Go Home Again

Kathy Cheng joined her family’s garment manufacturing company at her father’s behest. Today, their in-stock apparel line is one of the fastest-growing promotional suppliers in Canada.
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Get Active

Hot items for the sports enthusiast.
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Workout Partner

Athletic apparel is gaining traction in many sectors. Here’s how to capitalize on its popularity.
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Checked Off

Check patterns are gaining in popularity – both at retail and in the corporate promotional market.
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Running on Dunkin

A promotional beanie wins big on race day.
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How We Grow Through RFPs

A good price is just part of a winning pitch.
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Number Crunch: Score With Outerwear

Data shows that promotional jackets generate the best advertiser recall of any promotional product.
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Crystal D Acquires Crystal Impressions

Minnesota-based supplier Crystal D (asi/47759) has acquired Las Vegas-based Crystal Impressions (asi/47782) in a deal that was completed on June 2. "We are fortunate to acquire this high-quality...
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New Loan Service Available for Small Businesses

Square, the mobile payments company, has introduced a new service to give loans to companies. In June, Square launched Square Capital, which advances money to small businesses that are in a cash...
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Advertising Spending Set to Rise

Improving economies and popular events like the World Cup and Winter Olympics will compel advertisers to drive the largest increase in global ad spending in four years in 2014. That's according...
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Logomark Launches New Marketing Software Program

Marking its entry into a new product category, Counselor Top 40 supplier Logomark (asi/67866) has announced the launch of MyLogomark Marketing Hub, a software program that allows distributors the...
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Canada Unveils Anti-Spam Legislation

The Canadian Radio-television and Telecommunications Commission (CRTC) has finalized the new Canadian Anti-Spam Legislation (CASL), which took effect on July 1, and now all commercial electronic...
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Flexible Hours key for Employee Retention

Allowing employees to work flexible hours is important if you want to retain top talent. That's according to a new study from BMO Harris Bank, which discovered that 53% of business owners believe...
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England To Levy Charge for Plastic Bags

Queen Elizabeth II has announced that large retailers in Great Britain will soon be required to charge customers five pence ($0.08) for each single-use plastic bag at checkout. The mandate -...
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Fine-Tune Your Workplace

Are you providing a flexible enough work environment to attract today’s best workers?
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Health Plan

Wellness programs can help to reduce rising health- care costs. Here, a doctor and management expert provides five low-cost ways to implement corporate wellness initiatives.
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Oh, Canada

Set in an idyllic location, ASI’s second annual Canadian Power Summit attracted the promo market’s top talent, brought together to discuss the health of their industry, issues facing them in the ne...
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Will The Federal Reserve Raise Interest Rates Before Next Summer

Tonia Allen Gould Tagsource (asi/341358) "No, the Fed shouldn't and probably won't raise rates before next summer. I think that's still a couple of years away." Gene Geiger Geiger...
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