Startup Articles Archive: September 2014

Understanding Home Office Tax Deductions

Home Based Business: Understanding Home Office Tax Deductions
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Accounting Basics for Your Small Business: Get Back in Black

When Kevin Montecalvo began his Proforma (asi/300094) business out of his house 11 years ago, he got off to a fantastic start - so great, in fact, that he took his eye off the most important...
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Small Business Banking: Turn Your Finances Around

If your distributorship is in debt - for whatever reason - industry consultant Rosalie Marcus believes you should face the problem immediately and aggressively. "A lot of times, small business...
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How to Work at Home (Without Losing Your Mind)

Michaela Cook's first six months as a home-based promotional products distributor got off to a rocky start. While she had a killer business plan and was already beginning to take on clients, she...
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Spring Clean Your Home Office: Ideas to Try Now

No need to wait until spring to give your home office the one-over. Instead, see how to organize your office and maintain it. Organizational expert Julie Stobbe, founder of Mind Over Clutter,...
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How to Grow Your Business

Target the health care market and see profits soar.
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Hot Idea: Expand Your Business Online

In today's increasingly competitive marketplace, where price means everything, one thorn is consistently in the side of many, many distributors: online vendors. Repeatedly, distributors continue...
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Bookkeeping Basics: Tips to Increase Profitability

Accounting Basics for Your Small Businesses: Get Back in Black
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How to Start Your Own Business From Home: Manage Costs, Time & Get Tax Help

There are certainly plenty of advantages to starting a home-based business - if you know what you're doing. "You can get your work to fit your life," says Mindy Lilyquist, founder and creative...
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Anatomy of a Start-Up

Michaela Raner started her distributorship from her home while five month's pregnant. Now, as a mom of two, she's overseeing a growing business. Imagine being in labor, about to give...
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How to Find Funding

As business begins to pick up again and distributors look to next year to find growth in new places, they'll need capital behind them. After all, without financing and cash in the bank, there's...
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Hot Cost-Saving Idea: Managing Phone Costs

With more and more salespeople doing business over the phone instead of face-to-face, many reps are looking for ways to cut down on their phone bill. Leslie Nollie-Hernandez, owner of Eillon...
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Budget-Saving Tips

Like everyone else in America, distributors are looking for ways to cut costs any way they can. Here are practical ways to trim your budget and impress your clients. Consider it your very own...
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How to Use Social Media When Marketing Your Business

Promotional product distributors and decorators share their tips for using LinkedIn, Facebook and Twitter to successfully market your business: LinkedIn: Stay relevant. "Make sure you...
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Starting Your Own Busineess: Surviving the Early Days

No employees, no profits, no sweat. Nearly 60% of new businesses have no employees during their first year and 37% have no revenue. Yet, most make it through these early years, according to a...
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Low Cost Ways to Invest in Talent for Your Small Business

When you're operating a start-up business out of your home, expense control is often your number-one goal. It's not enough to sell as much products and services as you possibly can. You also have...
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How to Overcome Advertsity: The Logo That Wasn't

The Problem: Sally Back was elated. Thanks to her hard work, the owner of Backhome Creations, an authorized Kaeser & Blair (asi/238600) dealer, earned the opportunity to provide a large...
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How to Overcome Adversity: 'I Sold a Discontinued Item!'

The Issue: The successful team at Cotton King (asi/169201) has a knack for providing top-notch promotional solutions to an array of clients, including schools. So when a long-standing buyer for...
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How to Grow Your Business: Target This Niche: The Outdoors Market

From rod and gun clubs and professional hunting guides, to sportsmen gear retailers and media personalities in the angling and hunting worlds, sales opportunities abound in the outdoors industry....
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How to Market Your Business: Making Word-of-Mouth Work for You

Increase the number of referrals you earn with these proven strategies. Time It Right: One of the best times to request a referral is after you've just orchestrated a successful promotional...
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How to Overcome Adversity: 'I Kept My Reputation Intact'

The Problem: In this small rural town, high school football is interwoven with the community's identity, its sense of pride and self. Getting the team colors correct on spirit flags the booster...
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How to Grow Your Business: Put Customer Feedback to Work

So you have customer feedback - here's what to do with it. Consistently Record and Review Feedback: The way Barry Maher sees it, gathering feedback is an essential part of a salesperson's...
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How to Overcome Adversity: Build Success from Setbacks

Get inspired and primed for greater success. Savvy sales pros share tales of using reversals as valuable learning experiences that help power long-term gains. Few American childhoods have gone...
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How to Grow Your Business: Advice For Advancement

All reps could use helpful guidance from time to time. Here, industry sales leaders share the best advice they ever received and how they applied it to power their success. Take the wise words to...
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How to Grow Your Business: Target This Niche: Craft Beer

The popularity of craft beer is growing. In this increasingly competitive segment of the beverage industry, promotional products can play an important role in helping brewpubs, microbreweries and...
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How to Market Your Company: GENERATE PRESS FOR YOUR BUSINESS

August is traditionally a slow news month, which makes it an opportune time to connect with journalists and get positive press for your business. Learn how here. Research media targets. ...
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How to Stay Motivated When Working from Home

Lack of motivation: It's a problem most encounter from time to time when working at a stay-at-home job. "I'll admit it," says Rachel Lascala, former sales executive who recently launched a...
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