Latest

5 Ways to Evolve Your Promo Company
5 Ways to Evolve Your Promo Company

Feel like your branding strategy is a bit behind the times? Refresh your team’s approach with a few digital twists.

Canadian House Votes to Legalize Pot
Canadian House Votes to Legalize Pot

Canada's House of Commons has voted 205-82 to legalize marijuana before its summer recess this Friday. Bill C-45, the Cannabis Act, now without...

People On The Move - June 2018
People On The Move - June 2018

Sweda (asi/90305), a Top 40 supplier, has named Shonna Rose its new Regional Sales Executive for Northern California. "We're so thrilled to...


In The News - June 2018

3M , parent company of Top 40 supplier 3M/Promotional Markets (asi/91240), announced Monday that it completed the sale of substantially all of...


Contest: Vote For The Best Marketing Video in the Promotional Products Industry

There's a new champion in the making. As part of its annual Promotional Campaign Awards, Counselor magazine reviews a range of creative...


Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986) of Hixson, TN, has acquired silkscreen print firm 127 Press, the companies have announced. Financial...


Promos Were The Secret Ingredient At Bar Convent Brooklyn

Bar Convent Brooklyn was an event Anthony Bourdain would have relished. The bar and beverage industry expo featured hundreds of beautiful...


U.S. World Cup Absence Affecting Promo

Although the FIFA World Cup is the most widely viewed and followed sporting event in the world, interest within the North American promotional...


2018 Promotional Products Sales Compensation Survey

The ideal sales job candidate – experienced and ready to sell – isn’t materializing, so distributors are getting creative to fill their openings.


HUB Promotional Group Acquires Debco

Top 40 supplier HUB Promotional Group (asi/61966) has acquired Canada-based Debco (asi/48885), the companies announced today. Financial terms of...

Products

Changing Perceptions Of Promo Apparel
Changing Perceptions Of Promo Apparel

End-buyers don’t have high opinions of branded garments. Here’s how you can change their minds.

Useful Safety Kits
Useful Safety Kits

The Scout's motto of "Be Prepared" should apply to everyone. That's why safety kits are ideal as a promotional product - you never know when...

Comforting Personal Care Items
Comforting Personal Care Items

In these stressful days, a personal care gift will encourage recipients to take some time for themselves - and think highly of the company that...

Plastic Bans Pondered Across the Globe Could Impact Promo Industry
Plastic Bans Pondered Across the Globe Could Impact Promo Industry

Last week, people were horrified when a pilot whale that had been discovered in a canal in Thailand spit out five plastic bags and later died,...

Mergers & Acquisitions

Flywheel Brands Acquires 127 Press
Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986) of Hixson, TN, has acquired silkscreen print firm 127 Press, the companies have announced. Financial...

HUB Promotional Group Acquires Debco
HUB Promotional Group Acquires Debco

Top 40 supplier HUB Promotional Group (asi/61966) has acquired Canada-based Debco (asi/48885), the companies announced today. Financial terms of...

JNI Announces Acquisition, Expansion Plans
JNI Announces Acquisition, Expansion Plans

Top 40 distributor Jack Nadel International (JNI, asi/279600) has purchased North Carolina-based product and branding agency Planet Logo, the...

In The News - June 2018

3M , parent company of Top 40...


HALO To Be Acquired By TPG Growth

Counselor Top 40 distributor HALO...


Talbot Marketing Acquires Harp Promotions

London, ON-based Talbot Marketing...

Case Studies

Promotional Products and the #RedforEd Movement
Promotional Products and the #RedforEd Movement

Teachers are seeing red - and they want the public and politicians to do so too. In that, there could be opportunity for the promotional products...

Promotional Products Were Everywhere At Wizard World Comic Con
Promotional Products Were Everywhere At Wizard World Comic Con

From free swag to swanky branded merchandise, Wizard World Comic Con Philadelphia abounded with promotional products. There was everything from...

Bonnaroo Surprises Attendees With Swag Packages
Bonnaroo Surprises Attendees With Swag Packages

With three weeks until Eminem, The Killers and a smorgasbord of performers take the stage at the Bonnaroo Music & Arts Festival, attendees...

The Weeknd Teams With Marvel For Limited Edition Merch

With the colossal success of Avengers:...


Case Study: BrandVia’s Swag Studio

While the business world is becoming...


Emblems Elevate Food Festival Gear

Culinary apparel manufacturer Chef...

Awards

2018 Hot List
2018 Hot List

Meet the new stars shaking up the promo market with their ambition, empathy and passion to be the very best.

Best Places to Work 2018
Best Places to Work 2018

Counselor honors the top industry workplaces through an exclusive survey and rankings. Click on the company links below to find out what makes...

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

How-To

How To Sell Trophies and Awards
How To Sell Trophies and Awards

The "everyone gets a trophy" approach to youth sports may have its detractors, but for promo distributors, it's a welcome opportunity. Here are...

Bring Fuzzy Images Into Focus
Bring Fuzzy Images Into Focus

There are a variety of tools you can use to convert low-quality raster art into sharp vector images.

Keep Your Small Letters Crisp
Keep Your Small Letters Crisp

Tiny text is one of the biggest challenges digitizers deal with.

Expand Your Offerings With Specialty Platens
Expand Your Offerings With Specialty Platens

Printing on the front and back of T-shirts is a screen printer's bread and butter. But with specialized platens, you can expand your decorating...