Latest

12 Proforma Owners Named to the 2018 Inc. 5000 List of Fastest Growing Companies
12 Proforma Owners Named to the 2018 Inc. 5000 List of Fastest Growing Companies

Top 40 distributor Proforma (asi/300094) has announced that 12 Proforma businesses have been named to  Inc.  Magazine's 2018 list of the 5,000...

Wearables News Briefs - August 2018
Wearables News Briefs - August 2018

Royal Apparel  (asi/83731) has announced the launch of its Activewear Collection, combining its omni-channel approach with its increased...

Economy Watch: Consumer Sentiment Drops to 11-Month Low
Economy Watch: Consumer Sentiment Drops to 11-Month Low

Inflation pressures appear to have driven the decrease.


Alphaboder Prime Line Hosts Company Summer Picnics

Creating a fun work environment in any company is vital to keeping a positive and successful workplace, especially when it comes to showing...


Conrad Franey Shares Elements of Success in New Book

Conrad Franey, one of the original partners of top distributor Gateway/CDI and former vice president at Brand Addition (asi/202515), has shared...


Podcast: Wear Your Alma Mater

Whether you're supporting your favorite college team or representing your alma mater, apparel is the best way to show school spirit. In this...


Minor League Baseball Merch Sales Reach New Record

The 2017 tally of total MiLB licensed merchandise retail sales topped $70 million.


Tommy Bahama Enters The Promo Industry

Tommy Bahama is looking to make some waves in the promotional products industry as the high-profile apparel brand branches out from the retail...


Obituary: Max Habegger

Max Habegger, founder of former supplier American Image, passed away on August 11. He was 89. Born on March 29, 1929, in Berne, IN, Habegger...


Timeless Calendars

Even in the digital age, this hall-of-fame item is still a necessity in the home and office. Beacon Promotions Inc. (asi/39250) Find...

Products

Podcast: Wear Your Alma Mater
Podcast: Wear Your Alma Mater

Whether you're supporting your favorite college team or representing your alma mater, apparel is the best way to show school spirit. In this...

Timeless Calendars
Timeless Calendars

Even in the digital age, this hall-of-fame item is still a necessity in the home and office. Beacon Promotions Inc. (asi/39250) Find...

Introducing 'Gorpcore,' the Latest Street Style
Introducing 'Gorpcore,' the Latest Street Style

In a Nutshell: - Outdoor apparel, from high-end puff jackets to windbreaker sweaters, is a hot streetwear trend. - Gorpcore, as it's...

Hot Promotional Apparel Trends For Fall
Hot Promotional Apparel Trends For Fall

A look at the most popular apparel trends for the upcoming season.

Mergers & Acquisitions

Chameleon like Inc. Acquires TPGG
Chameleon like Inc. Acquires TPGG

Gilroy, CA-based supplier Chameleon like Inc. (asi/44558) announced late Wednesday that it has acquired The Platform Group Gallery (TPGG;...

A4 Promotions and Incentives Acquires Square One Promotional Products
A4 Promotions and Incentives Acquires Square One Promotional Products

Two Sacramento, CA-based distributors have come together in a deal that sees A4 Promotions and Incentives, an affiliate of Top 40 distributor...

Private Equity Firm Recapitalizes Next Level Apparel
Private Equity Firm Recapitalizes Next Level Apparel

Next Level Apparel (asi/73867), the eighth largest supplier in the promotional products industry, announced Monday that it's been recapitalized...

Ennis Completes Merger With Wright Business Graphics

Ennis, Inc. (asi/52493) has announced...


Gemline Hires New VP of Sales

An experienced sales executive whose...

Case Studies

Tommy Bahama Enters The Promo Industry
Tommy Bahama Enters The Promo Industry

Tommy Bahama is looking to make some waves in the promotional products industry as the high-profile apparel brand branches out from the retail...

Bud Light-Branded Fridges Will Give Free Beer If Cleveland Browns Win
Bud Light-Branded Fridges Will Give Free Beer If Cleveland Browns Win

The Browns have won a single game in the previous two seasons, going 1-31 during that span.

Latest Golf Apparel on Display at PGA Fashion & Demo Experience
Latest Golf Apparel on Display at PGA Fashion & Demo Experience

Golf apparel and merchandise has a major influence on the promotional products industry, making this show one for promo pros to keep an eye on.

Minor League Baseball Merch Sales Reach New Record

The 2017 tally of total MiLB licensed merc...


Space: The Next Frontier for Trump Campaign Merch

The president’s re-election campaign plans...


California Wildfires Impacting Promo Firms

Evacuations and lost business are two of t...

Awards

Top 40 Distributors 2018
Top 40 Distributors 2018

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2018
Top 40 Suppliers 2018

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2018 Hot List
2018 Hot List

Meet the new stars shaking up the promo market with their ambition, empathy and passion to be the very best.

Best Places to Work 2018
Best Places to Work 2018

Counselor honors the top industry workplaces through an exclusive survey and rankings. Click on the company links below to find out what makes...

How-To

How to Create Depth with Sublimation
How to Create Depth with Sublimation

Try this multimedia approach for unique apparel.

How to Tap Into the Power of Mobile Surveys
How to Tap Into the Power of Mobile Surveys

The Experts - interviews with the brightest minds in business.

How to Make Cold Calls Work
How to Make Cold Calls Work

Advice for sharpening your job skills

How to Reach Younger Generations with Social Media Marketing
How to Reach Younger Generations with Social Media Marketing

The Experts - interviews with the brightest minds in business.