Latest

Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups
Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups

Modern life has people stressed out. Everything from the rapidly quickening pace of commerce to increased job responsibilities and...

ASI Facebook Live! Capitalizing on Viral Trends
ASI Facebook Live! Capitalizing on Viral Trends

ASI's Andy Cohen and "Facebook" Vinnie Driscoll recently discussed how companies are capitalizing on viral trends, like the Yanny-Laurel audio...

Legalized Sports Betting Offers New Promo Opportunities
Legalized Sports Betting Offers New Promo Opportunities

In what could be a grand slam for the promotional products industry, the U.S. Supreme Court has opened the door for sports betting to become...


The Ugliest Uniforms in Sports

If there's one thing we care about as much as how our favorite teams play, it's how they look. After all, not only do we watch them day after...


Must-Have Wearable Technology

One in four Americans owns a wearable device, and the number just keeps rising. The promo industry has gotten the message and continues to roll...


Energizing Team & Spirit Products

More than half of Americans identify themselves as sports fans. And if there's anything to know about sports fans, they are willing to pay to...


Entertaining Toys & Games

Fact: 100% of people like to have fun. Promotional games and toys help anyone rediscover the joy of play by finding the kid in all of us. They're...


In Memoriam: ASI's Ron Ball

Industry legend Ron Ball, 74, passed away on Tuesday morning, May 15, after a long illness and is survived by his wife of nearly 25 years,...


NAFTA Talks Could Continue into 2019

After weeks of intense negotiation in the ongoing North American Free Trade Agreement (NAFTA) revamp process, U.S. Treasury Secretary Steven...


Health Canada, CPSC Recall Toy Cars

Health Canada, in conjunction with the U.S. Consumer Product Safety Commission (CPSC), has recalled "My First Porsche" wooden toy cars from...

Products

Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups
Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups

Modern life has people stressed out. Everything from the rapidly quickening pace of commerce to increased job responsibilities and...

Must-Have Wearable Technology
Must-Have Wearable Technology

One in four Americans owns a wearable device, and the number just keeps rising. The promo industry has gotten the message and continues to roll...

Energizing Team & Spirit Products
Energizing Team & Spirit Products

More than half of Americans identify themselves as sports fans. And if there's anything to know about sports fans, they are willing to pay to...

Entertaining Toys & Games
Entertaining Toys & Games

Fact: 100% of people like to have fun. Promotional games and toys help anyone rediscover the joy of play by finding the kid in all of us. They're...

Mergers & Acquisitions

HALO To Be Acquired By TPG Growth
HALO To Be Acquired By TPG Growth

Counselor Top 40 distributor HALO Branded Solutions (asi/356000) announced today that it is being acquired by TPG Growth, a platform of global...

Talbot Marketing Acquires Harp Promotions
Talbot Marketing Acquires Harp Promotions

London, ON-based Talbot Marketing (asi/341500) has acquired Mississauga-based Harp Promotions. Financial terms of the transaction were not...

CIC Acquires eCompanyStore
CIC Acquires eCompanyStore

When Bob Herzog took over as CEO of Corporate Imaging Concepts (CIC; asi/168962) last year, he said he wanted to turn the Northbrook, Il-based...

Traxium Buys Two Print Firms

Ohio-based Traxium LLC, whose holdings...


TSC Apparel Acquires Thinc Actionwear

Top 40 supplier TSC Apparel (asi/90518)...


Ennis Purchases Allen-Bailey Tag & Label

Top 40 supplier Ennis (asi/52493),...

Case Studies

Promotional Products Were Everywhere At Wizard World Comic Con
Promotional Products Were Everywhere At Wizard World Comic Con

From free swag to swanky branded merchandise, Wizard World Comic Con Philadelphia abounded with promotional products. There was everything from...

Bonnaroo Surprises Attendees With Swag Packages
Bonnaroo Surprises Attendees With Swag Packages

With three weeks until Eminem, The Killers and a smorgasbord of performers take the stage at the Bonnaroo Music & Arts Festival, attendees...

The Weeknd Teams With Marvel For Limited Edition Merch
The Weeknd Teams With Marvel For Limited Edition Merch

With the colossal success of Avengers: Infinity War, tis the season for collaborating with Marvel. Pop superstar The Weeknd is the latest to join...

Case Study: BrandVia’s Swag Studio

While the business world is becoming...


Emblems Elevate Food Festival Gear

Culinary apparel manufacturer ChefWorks...


Promos on Display at the Broad Street Run

A stampede of nearly 45,000 people...

Awards

Best Places to Work 2018
Best Places to Work 2018

Counselor honors the top industry workplaces through an exclusive survey and rankings. Click on the company links below to find out what makes...

Power 50 2017
Power 50 2017

Our 12th annual ranking features founders, innovators and 13 newcomers.

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

How-To

Bring Fuzzy Images Into Focus
Bring Fuzzy Images Into Focus

There are a variety of tools you can use to convert low-quality raster art into sharp vector images.

Keep Your Small Letters Crisp
Keep Your Small Letters Crisp

Tiny text is one of the biggest challenges digitizers deal with.

Expand Your Offerings With Specialty Platens
Expand Your Offerings With Specialty Platens

Printing on the front and back of T-shirts is a screen printer's bread and butter. But with specialized platens, you can expand your decorating...

Choose the Right Font for Embroidery
Choose the Right Font for Embroidery

To pick the proper lettering, you need a solid understanding of the basics of embroidery.