Latest

Hops & Hair Metal: Brewery Partners With Legendary Rock Band
Hops & Hair Metal: Brewery Partners With Legendary Rock Band

A popular '80s band who titled their second album High and Dry is going for something decidedly different with its latest promo. Def...

Secondhand Tees Become Canvas for Environmental Message
Secondhand Tees Become Canvas for Environmental Message

For Earth Day this year, online thrift shop thredUP was inspired to use T-shirts as a way to spark conversations about conservation and...

Fastest-Growing Distributor, 2018: The IdeaBox
Fastest-Growing Distributor, 2018: The IdeaBox

Healthy ambition, client-first focus and a holistic approach to tailoring custom marketing programs has propelled the Florida firm to lofty heights.


Desirable Employee Gifts

Companies can thank employees with a pat on the back, a few extra bucks in their paycheck, and a thoughtful promotional gift. For the latter,...


People On The Move - July 2018

Hirsch Gift (asi/61005) has promoted Travis Terry to key accounts manager. "Travis is an invaluable member of our sales team. This is a...


In The News - July 2018

Stahls' Transfer Express (asi/91804) has opened a second production facility in Chandler, AZ. The new location will enable the company to...


Trend Alert: Logoed Flip Flops & Sliders

The casual footwear could be an excellent component to many summer-themed campaigns and initiatives in the resort and collegiate markets.


Fastest-Growing Suppliers, 2018

Top 10 largest growers, as measured by sales increases between 2015 and 2017. Read more abou the fastest-growing supplier, Wholesale Cutting...


Fastest-Growing Distributors, 2018

Top 10 largest growers, as measured by sales increases between 2015 and 2017. Read more abou the fastest-growing distributor, The IdeaBox, ...


U.S. Prepares Another $200 Billion in Tariffs

The Trump administration is poised to impose another round of tariffs on Chinese goods that are worth $200 billion as the U.S.-China trade war...

Products

Secondhand Tees Become Canvas for Environmental Message
Secondhand Tees Become Canvas for Environmental Message

For Earth Day this year, online thrift shop thredUP was inspired to use T-shirts as a way to spark conversations about conservation and...

Desirable Employee Gifts
Desirable Employee Gifts

Companies can thank employees with a pat on the back, a few extra bucks in their paycheck, and a thoughtful promotional gift. For the latter,...

Shop Sells Inverted Jeans Inspired by Stranger Things
Shop Sells Inverted Jeans Inspired by Stranger Things

While the super-popular Netflix series Stranger Things has inspired plenty of 80s-inspired branded merch, one retailer is taking it to a...

Café Press Takes Heat Over Journalist Lynching T-Shirt
Café Press Takes Heat Over Journalist Lynching T-Shirt

The shirt featured a message that advocates the lynching of journalists.

Mergers & Acquisitions

Ennis Buying A Print Communication Company
Ennis Buying A Print Communication Company

Wright Business Graphics, Inc. reportedly had $58 million in sales last fiscal year.

Russell Athletic Partners With Boxercraft To Court Collegiate Market
Russell Athletic Partners With Boxercraft To Court Collegiate Market

Boxercraft will manage Russell Athletic’s collegiate business, including sales, fulfillment and associated licensing obligations.

Costco Partners With Distributor, Offers Promo Products Online
Costco Partners With Distributor, Offers Promo Products Online

The website features categories like apparel, pens, bags and tech products.

Sale of HALO To TPG Growth Completed

In a Nutshell *The deal was...


Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986)...


HUB Promotional Group Acquires Debco

Top 40 supplier HUB Promotional Group...

Case Studies

Hops & Hair Metal: Brewery Partners With Legendary Rock Band
Hops & Hair Metal: Brewery Partners With Legendary Rock Band

A popular '80s band who titled their second album High and Dry is going for something decidedly different with its latest promo. Def...

Case Study: Shark Week-Branded Socks Are Here
Case Study: Shark Week-Branded Socks Are Here

Sock Fancy has created the first ever official sock collection for Discovery Channel’s “Shark Week.”

Promo Distributor Only Sells Made-in-the-USA Products
Promo Distributor Only Sells Made-in-the-USA Products

Authentically American lives up to its name with its unique business model.

Drake Lets Fans Personalize Tour Jacket

The personalization offering signals an em...


Q&A: Video Games Fertile Ground for Merch

Video games are big business, so it's no...

Awards

2018 Hot List
2018 Hot List

Meet the new stars shaking up the promo market with their ambition, empathy and passion to be the very best.

Best Places to Work 2018
Best Places to Work 2018

Counselor honors the top industry workplaces through an exclusive survey and rankings. Click on the company links below to find out what makes...

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

How-To

How To Use LinkedIn to Reach Key People
How To Use LinkedIn to Reach Key People

Take these all-important steps to up your success rate in finding decision-makers on the leading business social media site. 1. Complete Your...

How To Win Over Key People
How To Win Over Key People

Don’t look for the decision-maker by using a hard sell. Start with getting key people on your side first to build trust and goodwill.

How To Sell Trophies and Awards
How To Sell Trophies and Awards

The "everyone gets a trophy" approach to youth sports may have its detractors, but for promo distributors, it's a welcome opportunity. Here are...

Bring Fuzzy Images Into Focus
Bring Fuzzy Images Into Focus

There are a variety of tools you can use to convert low-quality raster art into sharp vector images.