Latest

Backlash Over Walmart T-Shirts Portraying Negative Ethnic Stereotype
Backlash Over Walmart T-Shirts Portraying Negative Ethnic Stereotype

A New York man of Irish ancestry is calling for a boycott of Walmart's online store because the retailer's website is selling St. Patrick's...

MLB To Honor Shooting Victims With Special Caps
MLB To Honor Shooting Victims With Special Caps

Major League Baseball will honor victims of last week's shooting in Florida by having teams wear Marjory Stoneman Douglas High School hats at...

Amazon Reports Huge Sales Increase in 2017
Amazon Reports Huge Sales Increase in 2017

And the biggest just got bigger: Amazon reported late Thursday that its full-year sales for 2017 skyrocketed 31% to $177.9 billion. The year's...


BIC Graphic Names CEO

As first reported Monday in a Counselor Breaking News Alert, Top 40 supplier BIC Graphic (asi/40480) has appointed David Klatt, Jr. to serve as...


Winter Olympics Big on Branded Merch

The 2018 Winter Olympics are just kicking off, but merchandise sales tied to the games are already in full swing. A select number of companies in...


Economy Watch: Monthly Industrial Output Slips Slightly

Total industrial production in the U.S. was 3.7% higher in January than a year earlier, but was down 0.1% from December 2017 - a month-to-month...


Vancouver Council to Vote on City Swag

A representative from a major Canadian city is looking to foster civic and community pride with branded merchandise. Andrea Reimer, one of 10...


Delta Apparel Reports Mixed Q1 Results

Top 40 supplier Delta Apparel (asi/49172) says it increased its total company year-over-year sales and operating profit during the first quarter...


Rise in Music Merch Means Opportunity for Promo Industry

When it comes to music, there's ever more money in merch. That's good news for musical artists - and promotional products pros with the savvy...


Clients: They’re Worth It

Take a page from this distributor and her approach to appreciation events.

Products

Eye-Catching T-Shirts
Eye-Catching T-Shirts

Data from ASI shows that almost 60% of American consumers own a promotional shirt. Dive deeper and find out what matters most to your buyers:...

Charming Plush Toys
Charming Plush Toys

Plush toys are perfect for kids, especially for promotions in the medical field, but any company can use them as a goodwill giveaway, mail-in...

10K Tee’s Anatomical Logo Gets National Media Attention In UK
10K Tee’s Anatomical Logo Gets National Media Attention In UK

A logoed T-shirt for a 10K race in the United Kingdom was the subject of light-hearted criticism - and cause of widespread giggling and some...

Philly Promo Companies Scrambling to Meet Merch Demand
Philly Promo Companies Scrambling to Meet Merch Demand

As long-suffering Philadelphia Eagles fans celebrated their team's Super Bowl victory, promotional product companies in the Philadelphia area...

Mergers & Acquisitions

Taylor Communications Acquires NY-Area Firm’s Assets
Taylor Communications Acquires NY-Area Firm’s Assets

Top 40 distributor Taylor Communications (asi/333647) announced that it has completed an asset acquisition of Plug Production Group, a New...

Hanes Reports Sales, Announces Acquisition
Hanes Reports Sales, Announces Acquisition

North Carolina-based HanesBrands (asi/59528) announced 2017 Q4 growth of 4%, which increased revenue to $1.65 billion. Organic sales, which...

Podcast: Interview with Matt Gresge
Podcast: Interview with Matt Gresge

Following AIA Corporation's (asi/109480) acquisition of OfficeZilla, Counselor's Dave Vagnoni interviewed CEO Matt Gresge to get more details on...

Grossman Marketing Group Acquires Logos in Print

In a deal announced Wednesday,...


AIA Acquires OfficeZilla

Top 40 distributor AIA Corporation...


Resellers Edge Acquires Mega Fast

Kansas-based Resellers Edge (asi/84346)...

Case Studies

Backlash Over Walmart T-Shirts Portraying Negative Ethnic Stereotype
Backlash Over Walmart T-Shirts Portraying Negative Ethnic Stereotype

A New York man of Irish ancestry is calling for a boycott of Walmart's online store because the retailer's website is selling St. Patrick's...

Clients: They’re Worth It
Clients: They’re Worth It

Take a page from this distributor and her approach to appreciation events.

Rise in Music Merch Means Opportunity for Promo Industry
Rise in Music Merch Means Opportunity for Promo Industry

When it comes to music, there's ever more money in merch. That's good news for musical artists - and promotional products pros with the savvy...

10K Tee’s Anatomical Logo Gets National Media Attention In UK

A logoed T-shirt for a 10K race in the...


Eagles Fans Hounding Importer Over Dog Masks

After being considered underdogs against...

Awards

Power 50 2017
Power 50 2017

Our 12th annual ranking features founders, innovators and 13 newcomers.

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2017 Hot List
2017 Hot List

Meet the industry's rising stars - a brave, bold group that’s trailblazing a unique path to success.

How-To

Dealing With Press Downtime
Dealing With Press Downtime

By charting all the times your presses stop and why they’ve stopped, you can dramatically increase your productivity.

Embroidery Stabilizers for Every Situation
Embroidery Stabilizers for Every Situation

Proper backing is imperative to achieve top-quality embroidery

How to Get the Word Out
How to Get the Word Out

Check out these tips to garner free publicity for your business.

Edit Away Your Embroidery Issues
Edit Away Your Embroidery Issues

Even embroidery designs that sew out perfectly in a test situation will sometimes still require editing once they run on production machine.