Latest

Hot Promotional Apparel Trends For Fall
Hot Promotional Apparel Trends For Fall

A look at the most popular apparel trends for the upcoming season.

Obituary: Jay Reimers
Obituary: Jay Reimers

Jay Reimers, a legendary multiline rep in the promotional products industry, passed away on July 31 in St. Louis. He was 90. Reimers worked for...

People On The Move - August 2018
People On The Move - August 2018

The Occasions Group, parent company of Carlson Craft (asi/43920), has welcomed Doug Dittbenner as its new director of business development....


In The News - August 2018

Post-Up Stand (asi/79052) has announced the addition of the Vintage Collection to its expanding product line. The Vintage Collection is a line...


ASI’s ESP Platform Meets New Prop 65 Product Warnings

ESP automatically displays Prop 65 labels at every point supplier, distributor and end-buyer interact


State of the Industry 2018

Our in-depth look at key trends shaping the promo market and advice for leveraging them to build your business.


Counselor Promotional Campaign Awards 2018

Our third annual awards honor the industry’s most creative and successful campaigns.


Space: The Next Frontier for Trump Campaign Merch

The president’s re-election campaign plans to sell promotional products embellished with a “Space Force” logo.


How to Succeed with Facebook's Latest Newsfeed Tweak

Early in 2018, Facebook made a change to its newsfeed that put greater emphasis on what family and friends posted first. Unfortunately this tweak...


California Wildfires Impacting Promo Firms

Evacuations and lost business are two of the challenges some industry companies are facing.

Products

Hot Promotional Apparel Trends For Fall
Hot Promotional Apparel Trends For Fall

A look at the most popular apparel trends for the upcoming season.

Exceptional Women’s Apparel
Exceptional Women’s Apparel

Years ago, the industry ditched the idea of men's smalls in women's apparel programs. Today, supplier offerings for women are so expansive, you...

Cannabis Activity Heats Up in Ontario
Cannabis Activity Heats Up in Ontario

The province is already seeing an influx of cannabis industry representatives.

Sturdy Work Pants Make Fashion Statement
Sturdy Work Pants Make Fashion Statement

Even men who don't need durable garments for work appreciate their comfort and blue-collar backstory.

Mergers & Acquisitions

Private Equity Firm Recapitalizes Next Level Apparel
Private Equity Firm Recapitalizes Next Level Apparel

Next Level Apparel (asi/73867), the eighth largest supplier in the promotional products industry, announced Monday that it's been recapitalized...

Ennis Completes Merger With Wright Business Graphics
Ennis Completes Merger With Wright Business Graphics

Ennis, Inc. (asi/52493) has announced the completion of a merger between Portland, OR-based Wright Business Graphics with a wholly-owned entity...

Gemline Hires New VP of Sales
Gemline Hires New VP of Sales

An experienced sales executive whose professional background includes leadership roles at Under Armour and Life is Good has joined Top 40...


LaSalle Capital Acquires National Gift Card Corp

Chicago-based private equity firm...


Chocolate Inn/Lanco Parent Acquires Screen Printers Design

NC Chocolate, the parent company of...

Case Studies

Space: The Next Frontier for Trump Campaign Merch
Space: The Next Frontier for Trump Campaign Merch

The president’s re-election campaign plans to sell promotional products embellished with a “Space Force” logo.

California Wildfires Impacting Promo Firms
California Wildfires Impacting Promo Firms

Evacuations and lost business are two of the challenges some industry companies are facing.

Promotional Products Abound at Pennsylvania Renaissance Faire
Promotional Products Abound at Pennsylvania Renaissance Faire

Branded T-Shirts, mugs, hats and more could be found throughout the shire during the fantastical faire’s opening weekend.

Awards

Top 40 Distributors 2018
Top 40 Distributors 2018

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2018
Top 40 Suppliers 2018

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2018 Hot List
2018 Hot List

Meet the new stars shaking up the promo market with their ambition, empathy and passion to be the very best.

Best Places to Work 2018
Best Places to Work 2018

Counselor honors the top industry workplaces through an exclusive survey and rankings. Click on the company links below to find out what makes...

How-To

How To Use LinkedIn to Reach Key People
How To Use LinkedIn to Reach Key People

Take these all-important steps to up your success rate in finding decision-makers on the leading business social media site. 1. Complete Your...

How To Win Over Key People
How To Win Over Key People

Don’t look for the decision-maker by using a hard sell. Start with getting key people on your side first to build trust and goodwill.

How To Sell Trophies and Awards
How To Sell Trophies and Awards

The "everyone gets a trophy" approach to youth sports may have its detractors, but for promo distributors, it's a welcome opportunity. Here are...

Bring Fuzzy Images Into Focus
Bring Fuzzy Images Into Focus

There are a variety of tools you can use to convert low-quality raster art into sharp vector images.