Research

2018 Supplier State of the Industry Report

Supplier Global Resource

No matter how many innovative products you develop, how strong your relationships...

How to Tap Into the Power of Mobile Surveys

Advantages

The Experts - interviews with the brightest minds in business.

SOI 2018: Podcasts

Get a glimpse of the 2018 Counselor State ...

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SOI 2018: Videos

Get a list of all the videos created for t...

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SOI 2018: Up-Front Intel

SOI 2018: Distributor & Supplier Relationships

Counselor

A statistical look at a key part of the industry supply chain.

Q2 Distributor Sales Rise By 5.3%

Promogram

It was the largest year-over-year gain for promotional products distributors since 2014.

State of the Industry 2018

Counselor

Our in-depth look at key trends shaping the promo market and advice for leveraging them...

SOI 2018: A Look Ahead in the Promo Industry

Counselor

Distributors are generally optimistic about the industry going forward in 2018 and see ...

SOI 2018: Product of the Year in the Promo Industry

No matter how you spin it, this was the it...

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SOI 2018: Distributor Size Matters in the Promo Industry

The differences between large distributors...

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SOI 2018: Top Products in the Promo Industry

A breakdown of the best-selling promo item...

SOI 2018: Top Markets in the Promo Industry

The two largest sectors for distributor sa...

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SOI 2018: The Cybersecurity Challenge in the Promo Industry

As malware attacks become more prevalent a...

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SOI 2018: Sources of New Business in the Promo Industry

Modern strategies are helping distributors...

SOI 2018: The Margin Myth in the Promo Industry

Counselor

While e-commerce players are as prevalent as ever, the theory that distributors are sac...

SOI 2018: Compensation & Job Satisfaction in the Promo Industry

Counselor

Is there a gender wage gap in the promo products market? It depends if you’re a rep or ...

SOI 2018: Diversification in the Promo Industry

Counselor

More distributors are benefitting from thinking beyond promo products.

SOI 2018: Amazon & The Promo Industry

Counselor

The ultimate market disrupter is making a play in promo, giving some distributors pause...

Top 40 Suppliers 2018: No. 1 SanMar

Counselor

Counselor's exclusive ranking of the suppliers with the most revenue in the promo...

Top 40 Suppliers 2018: No. 2 alphabroder

Counselor

Counselor's exclusive ranking of the suppliers with the most revenue in the promo...