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Geiger Hires New VP of Marketing

The family-owned Top 40 distributor has appointed Stephanie Whitman to the leadership position.

Geiger (asi/202900) has hired Stephanie Whitman to the key leadership role of vice president of marketing at the Top 40 promotional products distributorship.

Going forward, Whitman will oversee marketing and corporate communications for Geiger, a Lewiston, ME-headquartered firm with domestic and international operations that include more than 500 employees and 450 independent sales representatives.

Stephanie Whitman

Stephanie Whitman, Geiger

“We are excited to bring Stephanie’s marketing and leadership skills to Geiger as we continue to elevate our organization and provide further value to our customers,” said Chief Revenue Officer Chris McKee.

Whitman, who reports to McKee, is joining Geiger from Hussey Seating Company, a manufacturer of seating for facilities like gymnasiums, arenas, places of worship and more. A graduate of the University of Maine with degrees in marketing and management, Whitman was manager of marketing operations at Hussey.

“I’m looking forward to putting my experience in communications, digital marketing and lead-generation to good use to push our brand to the next level,” Whitman said. “The network of sales and production partners Geiger has built is remarkable. My goal is to continuously increase Geiger’s brand value by providing an industry-best marketing strategy.”

Based on reported 2021 North American promo product revenue of $243.7 million, family-owned Geiger ranked ninth on Counselor’s most recent list of the largest distributors in the industry. The company’s main operations/sales are in North America, but it also has a strong and growing presence in Europe, particularly in the United Kingdom, where it has executed organic growth and a series of acquisitions in recent years.