Get the most out of your email marketing with these five simple tips.

1. Write Simply
Emails written at a third-grade reading level receive the highest percentage of responses. Takeaway: Keep sentences short and simple. Avoid 10-cent words.

2. Add a Personal Touch
If you’ve interacted with a person before, mention that. Reference where the interaction happened. For example: “We spoke in January at the ASI Show about power banks.” Still, don’t be overly familiar.

3. Tailor the Subject Line to the Recipient/Audience
What in your message would really capture their interest? Encapsulate that in your subject line.

4. Always Proofread
Before sending, carefully re-read the subject line and copy. Check for missing words. Make sure the message conveys what you intend.

5. Send E-newsletters and Marketing Emails on Tuesday
It’s the day of the week where open rates and overall volume of opens tend to be highest, according to various studies. Thursday comes in second.

Email Subject Line Grader

Find It: emailsubjectlinegrader.com
How It Works: Enter your intended subject line and instantly receive a score on it. You’ll get tips on how to improve the subject line, including insights on character count, word count and word types.
Why You Should Use It: Some 33% of email recipients open messages based on subject lines alone, according to Convince & Convert. With a good one, the likelihood of your email getting opened increases.

Hemingway App

Find It: hemingwayapp.com
How It Works: Novelist Ernest Hemingway famously wrote in short, clear sentences. This app helps you craft email copy that’s the same. Paste your text and quickly get a readability grade. The application highlights sentences that are difficult to read. Among other features, it also notes where you can use a simpler phrase.
Why You Should Use It: Crisp, concise email copy helps ensure your message is opened, read, understood and acted upon.

50 to 125 words Emails in this word count range generate the highest response rates. Takeaway: Convey the essentials but don’t write an essay.

1 to 3 Emails that ask that range of questions are 50% more likely to get a response than emails that ask no questions. Stats source: Boomerang