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Dave Vagnoni

  • Editor-In-Chief, Counselor

I used to cover fires, murders and bad weather on TV. Reporting on promo products is way better.

Counselor Commentary: A Tired Act

Raise your hand if you've heard this one before. A state is facing a revenue...

Social Media Ad Spending Continues Rise

Top companies are spending more than ever on social media, but few have been able to...

Counselor Commentary: Three Rules For Better Service

There are no good words to describe the frustration that comes from dealing with a clue...

CPSC Issues Standards For High-Powered Magnets

In the wake of nearly 3,000 reported injuries over the last five years, the U.S....

How We Win Hispanic Clients

Values and relationships matter most. By Dave Vagnoni

Supplier of the Year – Ariel Premium Supply

Driven by a steadfast commitment to its customers, Ariel earns this year’s top honor.

Supplier Recalls Mobile Chargers

Supplier firm AP Specialties (asi/30208) recalled about 172,000 mobile power bank...

Running a Successful Storefront

The right location and features are key. - By Dave Vagnoni

Counselor Commentary: The Art Of An Apology

We’ve all had our failures at work, but they probably don’t compare to Gary Szatkowski’...

Counselor Commentary: Command The Room

Let’s face it – everyone gets nervous speaking in public. If people say they don’t, the...

Counselor Commentary: Packaging Does Matter

In the spirit of last-minute holiday shopping, let’s say you’re out comparing a few ite...

Shift Change

Not sure where you should be devoting time, money and resources for the future? Make a ...

Meijer Recalls Halloween Flashlights

Midwest supermarket chain Meijer recalled roughly 8,600 Chinese-made novelty...

Counselor Commentary: Lessons From The Midterms

Whatever you call it – a rout, a shellacking, or a wave – the recent midterm election c...

Counselor Commentary: Give Staff The Right To Choose

Let’s all agree that Richard Branson is a smart guy. When he makes key decisions – abou...

Counselor Commentary: Little Customer Perks Add Up

Since last December, Target has largely been battered and beaten in the press – and rig...

How We Recruit Millennials

A standout culture offers an edge.

Your Move to Mobile

Not sure how to capitalize on mobile technology and trends? Let leading consultant Jami...

Profile - How We Close Sales

Success comes from building trust.

Supplier of the Year - iClick

With a simple, yet fanatical mandate, iClick captures the crown as the industry’s best.

Counselor Commentary: Readying The Drones

Ad specialty industry will be seeing drones in action sooner than you might think.

Counselor Commentary: A New Kind Of Diversity

There is a powerful case to be made for diversity in the workplace – but hiring can’t b...