TREVOSE, PA – April 30, 2024 – The Advertising Specialty Institute® (ASI), the leading technology, marketing and information provider in the $26.1 billion promotional products industry, today announced it has acquired a promo-focused events and media portfolio from PRINTING United Alliance, the most comprehensive nonprofit, member-based printing and graphic arts association in North America.
Under the agreement, ASI acquired the Alliance’s Power Meetings events and Print & Promo Marketing media brand and formed a new, long-term strategic partnership with the Alliance. The mutually beneficial partnership between the two formidable forces:
“Today’s deal marks a new era and transformative leap for both ASI and our industry,” said Timothy M. Andrews, ASI president and chief executive officer. “To drive growth in the promo industry, collaboration is imperative. Considering that 20% of ASI distributors have ties to the print sector and a similar proportion of screen printers have expanded into promo, the potential for synergy is clear. By pooling talents across promo, screen printing, print and decorating, we’ll create a dynamic marketplace unparalleled in its scope and possibilities, while bringing together ASI suppliers, decorators and distributors at more relationship-building events than ever before.”
Dave Leskusky, president of PRINTING United Alliance, emphasized the strategic significance of ASI’s acquisition. “The investment that ASI has made sets the stage for co-marketing of events and trade shows, joint education at events, and more,” Leskusky said. “For the many printers and print distributors evaluating promo products or interested in expanding their promo business, this partnership offers access to ASI, the promo industry’s leading service provider. For ASI suppliers and distributors who decorate in-house, this exciting relationship delivers invaluable support, education, research, events and expert guidance on the best techniques and technology to help them more effectively and efficiently decorate promo products.”
ASI and the Alliance are also teaming up to offer an ASI Promo Products Knowledge Center along with promo-focused education sessions at the Alliance’s next Expo, September 10-12, in Las Vegas, featuring over a million square feet of printing and decoration equipment. The Expo’s 800+ exhibitors generally include several Top 40 ASI suppliers.
In turn, the Alliance will offer print-focused educational content at all three of ASI’s large trade shows, starting with ASI’s upcoming Chicago trade show, July 23-25, the largest promo products trade show in the Midwest.
A co-marketing agreement encompassing print, social, email and digital media will provide members of both organizations with a clear understanding of where promo, print and graphic arts overlap, identify opportunities and offer direction on sourcing information needed to succeed. For ASI members, collaboration between the two organizations will provide greater access to year-round educational and networking resources through the Alliance’s digital platforms and events.
To ensure continuity, ASI will preserve the Alliance’s media and event branding and the Alliance will continue to manage its scheduled 2024 hosted-buyer events.
The Advertising Specialty Institute (ASI®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.
PRINTING United Alliance is the most comprehensive member-based printing and graphic arts association in North America, comprised of the industry’s vast communities. The Alliance serves industry professionals across market segments with preeminent education and training via iLEARNING+, workshops, events, research, government and legislative representation, safety, and environmental sustainability guidance, as well as resources from our leading media brands – Printing Impressions, Packaging Impressions, Wide-format Impressions, In-plant Impressions and Apparelist. A division of PRINTING United Alliance, Idealliance is a global leader in standards training and certification for printing and graphic arts operations across the entire industry supply chain.
PRINTING United Alliance also produces the PRINTING United Expo, the most influential days in printing. The expansive display of technology and supplies, education, programming and services are showcased to the industry at large, and represents all market segments in one easily accessed place.