ASI's mission is to be the trusted partner of the promotional products industry by fostering its success every step of the way. To encourage growth and innovation, ASI provides the industry’s technology, education, events, research, news content and business connections.
The Industry is made up of suppliers who create, source and imprint products and distributors who then creatively market and sell the imprinted products to their clients who use them to promote their business. Clients include Fortune 500 companies, non-profits, schools, hospitals, charities and small businesses.
Promotional products make up a $24.7 billion industry. Why is the industry thriving? Because logoed items like hats, T-shirts and bags are traveling advertisements that leave a lasting impression, making them crucial for building brand awareness.
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Taking the time to craft a tailored value proposition will enhance your authority and confidence in front of prospects.
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Decorated apparel industry veteran Marshall Atkinson shared his tips at ISS Atlantic City.
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Keen to cut down on pollution and encourage recycling, the European Union is banning a number of single-use plastic products, including straws,...
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