Mint green is a really big deal right now, from the runway to college sororities, and style casters project this color trend will last well into the next year.
At left is Boxercraft’s studio jacket (S95) and elite short (P60), both in navy and mint. At right is Boxercraft’s cropped middie tank (S83), which features a mid-length sports bra fit and a mesh racerback.
One of the reasons mint has become popular is that it is a nice, more neutral-toned – yet still very feminine – alternative to pink, says Sherri McCarrell, marketing director at Boxercraft (asi/41325). Mint is an appealing color for end-users because it’s super flattering and isn’t tied to any one season, so it can be worn pretty much year round, according to Ashley Nielsen, marketing manager at S&S Activewear (asi/84358). Retail brands that have coastal-inspired themes have become more popular, so pastel hues like mint green have gone from a regional niche to a national vogue, explains John Spivey, marketing manager for Hanes Branded Printwear (asi/59528).
Mint is a good option for promotional apparel because of its versatility. “It is a fun color to use that isn’t directly associated with anything, allowing the promoter to throw in an accent color outside their standard branded colors,” Nielsen says. It also goes well with both black and navy (which is a feat), and white, so it can very easily be incorporated into or paired with a wide range of logos. Grays and coral/salmon colors are also nice options for color coordination with mint.
Mint is in-demand among college students and at sororities and fraternities, according to Spivey, and he says that it is also strong in resort and golf wear. “Mint seems to offer, pun intended, a fresh take on green,” he says.
McCarrell says that mint is one of Boxercraft’s best-selling colors across all three of its apparel markets in wholesale, college and resort wear. Both Hanes and Boxercraft offer mint in multiple styles across several collections.