WOVIN Brands, parent company of WOV-IN (asi/92980) and Promopet (asi/79698) has acquired the assets of Footprints USA (asi/55030). Financial details of the transaction were not released. WOVIN Brands will move Footprints USA operations to its Jackson, WI-based facility and will maintain the custom promotional footwear company’s brand identity.
“Choosing WOVIN Brands was an easy decision,” said Bob Stevens, founder and President of Footprints USA, in a statement. “Not only are they one of the most respected suppliers in the industry, but the ability to incorporate their woven technology into our footwear adds tremendous value for our customers.”
Said Jessie Johnson, president of WOVIN Brands: “This is such an amazing opportunity for us. By combining our strengths and capabilities, we will be able to offer an unparalleled assortment of high-quality, casual accessories from headwear to footwear and everything in between. The possibilities are endless. Bob is a good friend of mine and will continue working in a consultative role during the transition. We will all be working together diligently to ensure that the transition is seamless for our customers.”