Epson Hosts Digital Couture Show in NYC

In celebration of new developments in its burgeoning dye sublimation technology, Epson America hosted its second annual Digital Couture Project Show the night before the official start of New York Fashion Week in February.

Bringing together 11 designers from the U.S. and Latin America, the event, held in the trendy Chelsea neighborhood of Manhattan, showcased a variety of garments, from full-zip varsity jackets, to cargo pants and capris, to swimwear, footwear and more, with crisp detail and vibrant colors courtesy of Epson’s SureColor F6200, F7200 and F9200 dye sublimation machines.

The atmosphere at the venue, a large warehouse-inspired space a block from the Hudson River, kicked off the week’s party scene with cocktails, hors d’oeuvres, DJs and bright lighting, perfect for the legion of professional photographers on-hand, all enjoyed in the company of fashion-minded celebrities such as SNL comedian Abby Elliott, model Selita Ebanks and British DJ and model Chelsea Leyland.

Epson first launched its line of dye sublimation machines in 2013. Since then, they’ve taken heed of customer feedback and made marked improvements to the technology, most notably with its High Density Black ink that offers deeper saturation than ever before.

"In one week, a designer’s idea is printed and ready to be crafted into a garment,” says Mark Radogna, group manager, Professional Imaging for Epson. “The machines offer quick leadtimes, and they’re affordable, so they allow designers to work within almost any budget. Everything is Epson’s own, from the printer, printhead and ink, to the paper, software and drivers, and the tech support number. No one has done this yet.”

The designers featured at the 2016 event were tasked with putting together complete dye sublimated looks that followed this year’s theme of “Harmony & Peace through Fashion.” A jury made up of Epson representatives and fashion professionals chose the final 11 designers who would bring their work to the Show.

Read more in the June edition of Wearables magazine’s Business section and check out #epsonnyfw on Twitter and Instagram.