Would you classify your TV habits under “severe binge-watcher”? Are your nights and weekends filled with the thought of wrapping up in a blanket for hours (days, weeks?) watching Netflix? Then boy, could this be for you.
Dubbed the “Netflix Binge Candle,” the company created an ad for a layered candle that burns as you watch your favorite show. The ad accompanies Netflix’s newest big release, Gilmore Girls: A Year in the Life, which has four 90-minute episodes featuring each season of the year. The “burn as you binge” candle emits a new scent for the entirety of each episode. Talk about full immersion.
On the other hand, this is a great opportunity for product exposure. Prop that candle up on your coffee table and for 360 minutes, your product is front and center. Put another candle in for more late-night binges or re-purpose when done.
All you need now is some dark chocolate, a box of tissues, and a big glass of wine.
See Also: In October, Netflix promoted the new series by transforming 200 diners into the show's famous Luke's Diner. It was a hit.