If you’ve ever wondered how legendary actor George Hamilton maintains his perpetual tan, KFC has revealed the answer: Col. Sanders' Extra Crispy Sunscreen.
The fast-food chain released its newest promotional product on Monday, giving away 3,000 free bottles of fried chicken-scented sunscreen. U.S. residents visited ExtraCrispySunscreen.com to apply for the SPF 30 and supplies ran out within a few hours.
The sunscreen, which comes only three months after KFC unveiled edible nail polish in Hong Kong, is the latest effort in promoting KFC’s Extra Crispy Chicken. The advertising campaign launched earlier this summer with Hamilton starring in television and online commercials as the “Extra Crispy Colonel.” KFC reintroduced Colonel Sanders as the face of its brand in May of 2015 with various comedians such as Norm Macdonald, Jim Gaffigan and Darrell Hammond portraying the iconic founder in popular commercials.
KFC’s website warns that the sunscreen is not edible. “KFC® Extra Crispy™ Sunscreen is an actual product. KFC® Extra Crispy™ Sunscreen is not a food product. NOT a food product. Do not eat this product. Even though this product smells delicious, it is not delicious.”