It’s the must-know trend for spring and summer that’s sure to be on full display at outdoor events this month.

With the popularity of shows like Yellowstone and 1923, and a full slate of summer music festivals in California – particularly Coachella, which starts this week, and Stagecoach later this month – the “coastal cowgirl” style has gained significant momentum on catwalks, as streetwear and on social media. Related to the “coastal grandmother” trend of summer 2022, it blends a Western look with a casual beach aesthetic.

View this post on Instagram

A post shared by Karissa Wampler (@karissa.wampler)

“The trend is both rugged and relaxed,” Samantha Sutton, a fashion expert and stylist, recently told InStyle. “It combines the easy breezy coastal feel that comes from knits and oversized button-downs with classic ‘cowgirl’ essentials, like denim, western boots, big buckle belts and even cowboy hats. … The reason why this aesthetic is taking off is that it feels so effortless and throw-on-and-go.”

Here are seven ways to bring the coastal cowgirl trend to upcoming promo campaigns.

1. Anniversary Programs

Companies rewarding long-time employees can offer fun apparel and accessories, like leather cowboy boots, debossed or embroidered with the firm name and personalization.

Women’s western boots (GSTM000030) from Golden State Sourcing (asi/40683)

Find on ESP Find on ESP+

2. Large-Scale Parties

Media companies that host parties after major events, like professional sports games, can distribute straw hats for ticketed attendees, branded with the company name.

Straw hat (HAT013) with optional imprinted band from Brighter Promotions (asi/42016)

Find on ESP Find on ESP+

3. Outdoor Events

Gatherings like music festivals, food-truck festivals and athletic events are ideal for small bags – consider clutches, wallets and hands-free hip packs.

Belt with wallet bag (ZK3209) from Hebe Creative Corporation (asi/60277)

Find on ESP Find on ESP+

4. Boardwalk Stores

Surf and beachwear shops in coastal towns are a perfect fit for flowy tops – ideal for nightlife after a day in the sun and sand.

V-neck lace tank (MLA085) from LOGO GO PROMOS (asi/67854)

Find on ESP Find on ESP+

5. Travel Agents

Vacation professionals can send a thank- you gift to customers, like straw accessories ideal for tropical trips. Airlines and resorts can also give travel agents similar incentives.

Straw crossbody bag from ExploreCN (asi/53335)

Find on ESP Find on ESP+

6. Incentive Trips

Encourage companies taking salespeople on tropical incentive trips to give out branded apparel celebrating the occasion – knit sweaters are ideal for cool nights.

Knit hooded sweater (EYMX082) from Flyer Sourcing (asi/54871)

Find on ESP Find on ESP+

7. Financial Clients

Suggest to banks and insurance companies that they gift new clients with rugged, useful leather goods like padfolios and laptop sleeves.

Leather laptop sleeve (AC0912) from Rustico (asi/84264)

Find on ESP Find on ESP+

Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.