“Patterns are hot,” says Jeremy Ratcliff, corporate promotional sales manager for Craft Sportswear (asi/47026). In terms of promotional products, buyers are eager for wearables with retail-inspired looks – including stripes and patterns, according to Ratcliff.
Which demographics are smart targets? “Industries that employ millennials, or that are interested in creating on-trend retail looks, are particularly interested in incorporating patterns and stripes into their promotional wearables,” says Norman Bishop, president at Bishop, The Garment Co. (asi/40585). Bishop advises, when selling patterned products, to “have fun with it."
Ratcliff adds that athletic teams, as well as the health and wellness industry, are drawn to bold designs.
Try pitching one of these patterned pieces in your next promotion.