Strategy January 30, 2018
The Ultimate Pen Supplier Checklist
How your pen supplier can help you sell more pens
While printed pens might be a product customers think they know, there are many unexpected ways you can go above and beyond to impress them – that is, if you’re working with the right supplier. We’re breaking down the checklist of qualities you should consider before picking your pen supplier to close more sales, dazzle your customers and win repeat orders for life.
1. Pen Selection
Think there’s only one type of promo pen? Think again. Picking a supplier with a wide variety of pen designs will give your customers more opportunities to stand out and showcase their unique brand.
For example, Riteline is sure to have what your customers are looking for, as they have a huge selection of pens and design options to choose from to fit any budget. You won’t have to worry about customers walking away from a sale because they couldn’t find their perfect pen.
2. Color Selection
Pens don’t have to be basic. Vibrant colors can make pens stand out for even more impact, and make your customers’ impossible to miss. Look for a supplier with a large color catalog so you can deliver their brand in bright color.
To ensure the best color matching possible, set your sights on a supplier that offers PMS color matching, such as Riteline. If your customers use a specific PMS color in their imprint, they can send that PMS number over and Riteline will match it—keeping your customers’ branding consistent after the order.
3. Printing Equipment
Your customers may be going into their order thinking they only have one imprinting option for their logo. Working with a supplier that offers multiple decorating options is an opportunity to impress your customers and make them perceive more value.
While standard silk-screen imprints are only ½ inch tall, Riteline offers imprints over 1 inch tall on their best-selling Alamo pen. Likewise, standard laser etching is only about ¼ inch in height, but Riteline offers an XL laser etching option of over ½ inch, as well as their LaseRite360° option for wrap-around laser etching on the entire barrel of a metal pen.