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Strategy

Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education

In-person class is back in session! It’s time to sell hard goods for those hard courses. As things begin to return to normal, the education market is quickly climbing back up to secure its previous #1 spot for promo sales. In addition to the market being back in business, students, teachers and staff have returned to the classroom and need hard goods from your clients that’ll keep them locked in, productive and feeling appreciated during the academic year. These A+ high-profile promos will look even better with your clients' brands on them and are the perfect place to start.

Young children at a bus stop

Hard Good #1: Writing Instruments

We’ll pencil something in!

Ah, ole reliable! You know what they say: The pen is mightier than the sword. What better place to wield it than in the classroom? Supply faculty and students alike with your clients’ branded penspencils and more. After all, everyone is always in need of a writing utensil. Think about it: how many times did you have to ask someone for a pen or pencil during your school days? These hard goods are traded around as currency in the classroom! Put your clients' logos on those pens and pencils and their brands will spread like wildfire.

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