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Strategy

Step-by-Step Sales Guide: How to Pitch the Perfect Event Promo

Your clients need promos for an event. What products should you sell? Follow these five steps to nail your sales pitches and win the order every time. Plus, we walk you through an example with Impact Canopies so you can practice your pitch here first before you make your official presentation. Let’s begin!

Practice With Impact Canopy:
Walk through this common sales scenario and learn how to fine-tune your promo pitches based on information you gather from your client. Every detail you learn from them can be used to tailor your sales presentation. Walk through each step with us to see what we mean.

Step 1: Research your client’s event.
First things first: What kind of event is it? The promos you pitch will vary based on the event type and location. For instance, if your client is hosting an outdoor event, they’ll likely need a large canopy or tent for shade or safety from the rain. However, if they’re attending an indoor trade show or convention, space might be more limited, making smaller-scale setups a better option. Ask your client about their event and do your research beforehand on what items are usually needed; it will make your meetings much more productive in the long run.

Scenario:
A nonprofit organization needs displays and signage for a charity run.

See which products to pitch.