Strategy May 21, 2019
5 Ways To Upsell Your Clients To Bigger And Better Orders
We’d all like to upsell our clients, but going about it the right way can be tricky. The goal is to walk the fine line of pitching pricier products without coming across too pushy for the sale. It’s simple to do if your recommendations will help your clients accomplish their goals. Try these upsell strategies at your next sales meeting and see how easy it is to become an upselling sales pro.
1. Use the Good/Better/Best Method
Ah, the old faithful of upsell strategies. Show your clients a selection of products that hit different price points and it’s easier to explain the benefits of why better options are worth the extra budget. Come prepared with three different promos of varying cost along with talking points on why each one has great bang for its buck. Your clients will most likely settle on the middle option or the highest tier.
2. Recommend Trying New Trends
If your clients want the latest and greatest, they might be more inclined to pay more for it. Let them know about some of the top trending products you’ve seen used in their industry, and ask if they’re interested in giving these ideas a try. While they might have a heftier price tag, they’ll position your clients as forward-thinking industry leaders – can you really put a price on that?