Strategy September 30, 2021
Sales Calendar: Secure End-of-Year Orders & Start 2022 Strong
In this interactive sales calendar, we’re sharing lucrative events and holidays primed for promo for both Q4 2021 and Q1 2022. Click through and discover which opportunities make sense for your clients and how you can capitalize on each event to maximize your revenue.
November 2021
Opportunity of the Month: Fundraising
With Thanksgiving top of mind this month, everyone's thinking about giving back and doing good – including your clients. Ask what fundraising events they have on the calendar, such as food and clothing drives. There are also a host of awareness events in November, such as National Diabetes Awareness Month and "Movember," an annual event where people grow facial hair to raise awareness for men's health issues such as prostate and testicular cancer. Fundraisers like these are prime opportunities for products like banners, posters and flyers to designate donation areas, sign-up sheets, and "I Donated!" stickers for volunteers, as well as forms and cash management supplies to organize donations.
November 2: Election Day
Campaign volunteers can hand out flyers, postcards, patriotic pins and stickers to encourage passersby to get out and vote. Posters and banners are excellent for marking polling locations too.
November 4: Diwali
Businesses can spread the word about celebrations and events with direct mail invitations and greeting cards. Posters and banners will brighten up event areas, and booklets are great for educating guests on the history of this holiday.
November 11: Veterans Day
Clients can announce special sales and limited-time promotions with posters or direct mail postcards. Show support for veterans' groups with town banners while getting the community involved at local parades with U.S. flag and Armed Forces logo stickers.