Promotional drinkware just got a full-color makeover. If your sales presentations are stuck in the past of single-color imprints, it's time for a new approach. We're sharing all the info you need to brighten up your beverage glass offerings with photorealistic graphics, unlimited colors and more.

Full-Color Drinkware: How It Works

While single-color imprints on drinkware are popular, they're certainly not the only option. Far too few distributors are aware that full-color decoration on drinkware is possible, and it can actually save clients money in the long run too.

Unlike screen printing, which requires individual screens to be made for each unique imprint and limits color options, digital direct application can be printed right onto drinkware items – no screen required. This eliminates costly setup fees for creating screens AND opens up potential for virtually unlimited color options and photorealistic quality.

This means that for many client projects, full-color drinkware isn't only more impressive, it can actually be cheaper too. And if photo-quality graphics are on your clients' wish lists, digital direct decoration is the only way to go.

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