ASI Kicks Off Rollout For ESP CRM And Orders

Distributors can create more accurate orders and organize customer info without leaving ESP

TREVOSE, PA – June 29, 2016 –The Advertising Specialty Institute® (ASI) today announced the ongoing rollout ofESP® CRM and Orders, designed to help distributors save time, create faster and more accurate orders and organize customer information in a single place, without leaving ESP.

The additions of ESP Orders and CRM transforms ESP Web®into the only fully integrated system in the $22 billion promotional products industry. By managing all daily business operations in ESP, distributors will save an estimated 45 minutes per day, thanks to increased efficiencies.

All ESP users will enjoy an automatic upgrade of the latest ESP features by September.

“ESP’s new CRM and Orders are the final pieces in the creation of the industry’s first fully integrated system, bringing every step of the sales cycle together in one centralized hub, from concept to re-order,” said Timothy M. Andrews, president and chief executive officer of ASI. “And, thanks to recent revolutionary advancements, ESP’s e-commerce-enabled platform now gives distributors near real-time product, inventory, pricing and order status updates from integrated suppliers, along with digital purchase orders submitted into supplier workflows.”

ASI will demonstrate the all-new ESP platform at ASI Show® Chicago, Wednesday, July 13, and Thursday, July 14. The annual trade show features a keynote Q&A with national political pundits Mary Matalin and James Carville.

Click here to join a special demonstration by ASI Chief Technology Officer Armughan Rafat on Tuesday, July 12, from 2-2:45 p.m. The special premiere will feature demos of the new ESP in action by Rafat and top ASI suppliers.

CRM, or Customer Relationship Management, helps distributors track leads, optimize sales activities and foster better customer relations, with all prospects, clients, vendors, orders, reminders and tasks conveniently located in one online place: ASI’s ESP.

Distributors can easily add existing contacts and view all past conversations by clicking on a company’s profile, where all orders, quotes and shared presentations pop into view, simplifying re-orders.

Since it’s synced with ESP’s robust product database, the new ESP Orders auto-populates all product data, eliminating re-keying of information.

And, working together, ESP CRM and Orders means fewer clicks, less data entry, higher accuracy, stronger connections and full integration with ASI’s SmartBooks® and ProfitMaker®. Integration with Intuit QuickBooks™ is coming.

For more information on ESP, contact Julie Murphy, ASI’s senior vice president of distributor services, at

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 25,000 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more