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Episode 89: Rock On! A Promo Item Made for the Digital Age

Lisa Gavoni of Brand O’ Guitar talks about the impact social media has had on her business.

When it comes to promotional products, nobody rocks harder than Brand O’ Guitar Company (asi/41461), a Florida-based supplier that offers, among other items, fully customizable and brandable guitars.

And that’s probably due to the product’s immense appeal, both in quality and aesthetic. Not only do recipients want to jam out on the guitars, but they also want to show them off, too!  

Lisa Gavoni

“We probably sell between 40,000-50,000 guitars a year.” Lisa Gavoni

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll and Lisa “Guitar Girl” Gavoni discuss how she got started in the business, some well-known recipients of her music merch, and the vital role that digital media has played in the success of her top-selling item, the guitar, a product that seems made for social media. 

Looking for a rockin’ good time? You’ve come to the right place! 

Watch on YouTube

More Multimedia

A Facebook Fender bass given to Mark Zuckerberg.

A Facebook Fender bass given to Mark Zuckerberg.

>LinkedIn-branded guitar.

LinkedIn-branded guitar.

Kevin O'Leary, a.k.a. Mr. Wonderful, next to his branded guitar.

Kevin O'Leary, a.k.a. Mr. Wonderful, next to his branded guitar.

Not only is Kevin O'Leary a shrewd businessman, but he's also a great guitarist!