Imagine receiving a piece of lumpy mail that, after being opened, taps into a reservoir of fond memories from your past. It could be something visual, like a groovy ʼ70s font, or tactile, like velvet or felt. It could even involve taste and smell. Bazooka Joe bubble gum not only tastes like the ʼ80s, but it smells like it too! 

And that’s the power of nostalgia. 

"Our advertising is tangible and you actually get to touch it. Direct mail is great for nostalgia." – Kris Robinson, PromoShop

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll talks with Kris Robinson, executive vice president and chief executive officer of sustainability at Top 40 Distributor PromoShop Inc. (asi/300446), about how he integrates nostalgia into his marketing plan, examples of successful campaigns that he’s run, and the important role social media plays in it all.  

Want to learn more about the power of retro marketing? Then this episode is for you!

Podcast Chapters (available only on desktop)
2:38 How Kris got started in promo
3:58: Why nostalgia is so powerful
7:40: Examples of great nostalgia marketing
19:43: Why '80s nostalgia is so hot
28:14: How social media factors into nostalgia marketing

In this short clip, Kris Robinson of PromoShop Inc. shows off some of the nostalgia campaigns he's run for his business.

This is the Bazooka mailer PromoShop did that tied into a virtual client show. Of this campaign, ASI's Vice President of Editorial Michele Bell says: "The scent of that Bazooka was something. Took me right back to childhood!"