Episode 75: Promo and Lifestyle Content
Tips on how to create lifestyle content for social media that’s engaging.
When people think of lifestyle content, their mind often flashes to a sponsored post by some overtly photoshopped influencer, holding a product they’ve probably never tried, in a highly stylized setting – the opposite of authentic.
It’s a shame that most creators’ approach to lifestyle content lacks genuine enthusiasm for what they’re creating, because lifestyle content when done correctly is an extremely powerful way to position your products or services on social media in an engaging way.
“We want to show them (customers) how this product can integrate into their life.” – Sarah Whitaker
No one enjoys being sold to, so when you can create social media content that invokes the right emotion and speaks directly to your audience, that just happens to feature your product or service, you can start leveraging social media to create relationships that pull your followers into your sales funnel.
Lifestyle content offers the perfect vehicle to subtly sell to your followers in a way that makes them empowered and happy to make a purchase decision with you. I’m sure you’re asking “Well, how can I do that without looking like Kim Kardashian selling Flat Tummy Tea on Instagram?” Don’t worry, we got you!
Meet Sarah Whitaker, the owner and client success manager at Williams Advertising and Branded by Williams. Whitaker is a master at creating lifestyle content for social media that’s engaging, showcases promo in an engaging way and speaks directly to her target audience. In this episode of The Social Angle, Whitaker shares her insight into using Instagram and LinkedIn to convey her brand message, leveraging social media to gain organic leads and creating world-class lifestyle content. Let’s dive into her episode!
Podcast Chapters (only available on desktop)
05:28: Who Williams Advertising and Branded by Williams Serve
07:25: The Power of Lifestyle Content
10:29: Embrace Being Yourself
13:00: Planning Content
Check out Sarah Whitaker on Social Media
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