Back in 2014, after the Kansas City Royals advanced to the World Series, actor and Royals fan Paul Rudd said something on live TV that struck a chord with the masses and went viral on social media.

Within days, what Rudd said was turned into a highly sought-after T-shirt with proceeds of the sales going to a local charity.

"Quick turnaround is important for moment merch, and having strong relationships in the promo industry is critical." – Mandi Rudd

And that, in a nutshell, is the power of moment merch!

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll talks with Mandi Rudd, sister of Paul Rudd and owner of Brand Energy Marketing, about the important role branded merchandise plays in a successful moment merch campaign, what promo pros need in their arsenal to capitalize on this trend, and much more.

Don’t miss this episode!

Podcast Chapters (only available on desktop)
1:25: Introducing Mandi
3:35: Why giving back is important to Mandi
6:29: What is moment merch?
8:50: "Kegger at my mom's house!" 
13:52: About Big Slick and Children's Mercy
22:02: What promo pros need to capitalize on this trend

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Watch this episode on YouTube!

"Kegger at My Mom's House!" T-shirts

How it all started - Paul Rudd becomes a viral sensation, leading to a moment merch opportunity.