Episode 38: Interview with #PromoOnTheGo Winner
Javier Melendez discusses his winning post for ASI's social media campaign.
Remember the name Javier Melendez.
The promo industry pro from All Star Incentive Marketing has made quite the name for himself on social media. Earlier this year he started showcasing his humorous side with short and funny videos on the popular network TikTok. By integrating a knack for taking on popular industry trends and issues, and adding a dash of sarcasm and wit, Javy has stood out, with some of his videos garnering over 100,000 views.
"I don't like videos that are scripted ... 'spur of the moment' gives the authenticity that social media really needs." – Javier Melendez
So it was no surprise that Javier jumped all over ASI's #PromoOnTheGo social media campaign in October and created one of the best submissions. The campaign – which encouraged a select group of social media savvy industry people to take photos and videos of a cardboard cutout of ASI's intrepid mascot, Promo – was a hit, and helped lighten the mood during a year which has been decimated by the coronavirus pandemic.
In this episode of the Social Angle podcast, ASI's Melissa Newman chats with Javier about his winning post, his current social media strategy and much more.
Javier's submission, which you can view below on Instagram, uses a classic 80’s song and a home office to create a fun and memorable video.
View this post on Instagram